The report recommends a $0.17 surcharge for each envelope unless the design is changed to make it more compatible with their sorting machines. This would reduce the company's operating income by 67%. Citibank analysts Tony Wible and Mark Mahaney downgraded Netflix’s stock Tuesday.
“Given the magnitude of this risk, we believe Netflix will work toward resolving this issue by redesigning its mailers. If the U.S.P.S. forges head with a rate increase, Netflix has more exposure to the change and is less able than Blockbuster to offset any increases with cost savings,” they said in an analyst note to clients. “A price hike would exacerbate the risks we see in Netflix’s business model as aggressive pricing, maturity concerns and higher costs prevail.”
Source: Video Business