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Nielsen looks to provide video fingerprinting and watermarks

Written by Rich Fiscus (Google+) @ 12 Dec 2007 15:30 User comments (8)

Nielsen looks to provide video fingerprinting and watermarks Nielsen, a company famous for their TV and Web ratings, and Digimarc Corporation announced a new entry into the online video recognition market, touted by supporters as the solution to the rampant uploading of video without the copyright holder's permission.
A press release said the service, called Nielsen Digital Media Manager, will be released next spring. It notes "Nielsen already uses digital watermarking to Encode 95% of national television programming for its television ratings service, and the new service will focus initially on the online distribution of television content in the U.S. The companies expect these new solutions to be available in MID 2008."

It goes on to say the company intends to expand the service to add Watermarks to consumer content, which can then be used later to make identification easier if someone attempts to upload a copy of the video to viral video sites like YouTube, social networking portals like MySpace, or even P2P networks.

A number of services have already implemented other video-fingerprinting technology, often either to avoid entertainment industry lawsuits, or in the case of YouTube afterwards.

Source: Press Release

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8 user comments

112.12.2007 19:41

I remember not to long ago that TV was free and the channel companies were more than happy that you even watched their programs. Now it seems that we (the public) owe them royalties to watch said programs. That we should be thankful that they even bother to produce content, otherwise what would we do with our free time? Read a book or go outside and enjoy our short lives on this planet? Now not only does the program not belong to us but we aren't allowed to share what we enjoy with others. I mean come on is this the future where information is strictly enforced to only those that need know of its existence. Why are these companies allowed to control something that is intended for mass public display? What's next a monitor at the water cooler to listen for any info we share and express to others about a show we watched and then get a letter in the mail stating how much we owe for said conversation, that we weren't given permission to discuss that show. Wow, what a world we now live in...

212.12.2007 22:54

I wish these goons would just come out and say it for once: their end goal is to track PEOPLE, with the products they buy (i.e. slavery).

I wouldn't respect them any more than I do, but at least it would be honest.

312.12.2007 23:27

Anyone who says tv was free is just wrong. Ad's paid for and still pay for the shows but tivo's and the internet have challenged that bussiness model. Why do you think a super bowl ad costs million plus for 30 secs? bc of the amt of people seeing your product tv companys were the only game in town now they are being challenged by new tech. This is how its always worked even in the days of radio. Show's were sponsed by a company/product. Any company that advocates going after people for talking about or sharing are wrong plain and simple. But if you make $ off it then they have a right to protect there product/investment to a reasonable degree. BC tv and all forms of entertainment are a bussiness there to make a profit.

413.12.2007 3:26

Originally posted by justme81:
Anyone who says tv was free is just wrong. Ad's paid for and still pay for the shows but tivo's and the internet have challenged that bussiness model. Why do you think a super bowl ad costs million plus for 30 secs? bc of the amt of people seeing your product tv companys were the only game in town now they are being challenged by new tech. This is how its always worked even in the days of radio. Show's were sponsed by a company/product. Any company that advocates going after people for talking about or sharing are wrong plain and simple. But if you make $ off it then they have a right to protect there product/investment to a reasonable degree. BC tv and all forms of entertainment are a bussiness there to make a profit.

I agree with most of points the only problem is that these media conglomerates are just begining to bite the hand that truly feeds them........ the consumer (of their garbage). I for one no loner buy ANY dvds for myself. On occasion I will buy one for my children and that is a rare occasion. I want to see these greedy a-holes live off the measely $25 - $75 I spend a year on these things. Most of these conglomerates are unwilling to change their business model. I'll be damned if I will pay good money for something and THEN be told how, where, when, I can use it and oh by the way YOUR fair use rights are none because WE bought and paid for a way to get around that.

Bottom line they get what they want until they starve hence the saying bite the hand that feeds you and eventually you go hungry and die!

513.12.2007 14:46

HEY............tv is FREE! You put it over the airwaves and it's a cut and dry situation. CUT AND DRY!!! FCC rule--for every signal broadcast t out there, then everyone has the GOD given right to intercept that signal. Hence the reason for WEP, WPA, etc. We can do whatever we want with the interception of those signals. No one is making a profit on putting The Unit, 24, Stargate(Atlantis), etc by placing on BitTorrent so piss off Nielson, same goes for Network-paid politicians. I pay 50 bucks a month for crappy cable and those who have Comcast are in an even worse situation with crappier service and higher prices, so one my TiVo has the program or anyone's DVR then fair game. This world sucks!! No kids for me.............wouldn't do that to them.

613.12.2007 19:26

Quote:
This world sucks!! No kids for me.............wouldn't do that to them.
Amen to that. We pretty much no longer have any rights and freedoms. I'm still waiting for the day when I find out someone got sued for singing/humming a tv theme or a song by a band. That'll be the day I tie a noose around my neck.
This message has been edited since its posting. Latest edit was made on 13 Dec 2007 @ 19:26

714.12.2007 2:53

Someone should make a movie about how they sc_ew the public?
Free download and discounted theater tickets.

823.12.2007 21:43

So are we going to end up disliking the Nielsen group like we do with the riaa and the mpaa. I hope they do not go down that path.

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