AfterDawn: Tech news

Annual on-demand video revenue to reach $6 billion within 5 years

Written by Rich Fiscus (Google+) @ 19 Dec 2007 15:17 User comments (1)

Annual on-demand video revenue to reach $6 billion within 5 years Media analysts at SNL Kagan have released the results of a study called 'Video-On-Demand: A Strategic and Economic Analysis' in which they look at the growth and future of various on-demand technologies, and concludes that revenue will top $6 billion within another five years.
Technologies covered in the study include Video on Demand (VoD) and Pay-Per-View (PPV). Revenue per user for these and similar services from cable and satellite television providers, in addition to telcos and other computer/internet based sources. "We're starting to see factors align that can enable operators to translate the rise in on-demand traffic into more significant sales," said SNL Kagan senior analyst Ian Olgeirson in a statement.

Olgeirson also noted that this increase will necessarily be accompanied by new initiatives in advertising, which is what supports most on-demand video right now.

"Digital video is not only a competitive necessity for cable operators, but it also provides the foundation for future revenue growth," reads the report. It estimates that by 2011, the combined installed base of digital set-top boxes will be over 110 million.

Source: Ars Technica

Previous Next  

1 user comment

128.12.2007 5:39

That is going to be some $$$ made there. VOD is the way of the future. If they create more leeway and flexibility in this market it will boom even more.

Comments have been disabled for this article.

News archive