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New study shows Mac users more likely to pay for their music

Written by Rich Fiscus (Google+) @ 19 Dec 2007 14:45 User comments (21)

New study shows Mac users more likely to pay for their music Maybe there are bigger differences betwen PC and Mac users than it would seem on the surface. Market research company The NPD Group is reporting that Mac users seem more likely to pay for music than their PC using counterparts.
“There’s still a cultural divide between Apple consumers and the rest of the computing world, and that’s especially apparent when it comes to the way they interact with music,” according to Russ Crupnick, vice president and entertainment industry analyst, The NPD Group. “Mac users are not only more active in digital music, they are also more likely to buy CDs, which helps debunk the myth that digital music consumers stop buying music in CD format.”

If these numbers aren't simply a fluke, the remainder of NPD Group's analysis would appear to be good news for the music business. It indicates that Apple's share of the personal computing market is on the rise, and suggests that as more consumers buy iPods and Macs, Apple's sales model will convert them to paying customers from pirates.

“While the market for digital music is growing, it’s growing slower than many would like it to -- CD sales are still declining and digital music has not replaced those lost sales,” Crupnick said. “The more consumers become comfortable paying for digital music, the more chance they will evangelize to others. And at this point in the game, it’s the growing base of Apple consumers that are the industry’s low-hanging fruit when it comes to converting from physical to digital music.”

Source: Press Release

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21 user comments

119.12.2007 22:39
OzMick
Inactive

I think it is more of a case that Mac users are generally less tech savvy and more influenced by the advertising dollar... They probably never were pirates to start with, they're just suckers.

219.12.2007 22:59

Originally posted by OzMick:
I think it is more of a case that Mac users are generally less tech savvy and more influenced by the advertising dollar... They probably never were pirates to start with, they're just suckers.
I couldn't agree more. There not tech savvy, and even if they wanted to start, finding the software (uTorrent ect..) for MAC. is hard enough.

319.12.2007 23:06

all apple is much more expensive than PCs. so those people who buy macs are more likely to have more money and are thus more likely to be spoiled/spoil their children. so they are able to buy music. and as OzMic and DVDZane said, they generally arent very techsavvy to begin with.

419.12.2007 23:28
furchtlos
Inactive

Agree with all posts :)

520.12.2007 0:53

No suprise i spose since mac users pay for their OS updates. i.e which every next release of osx is..lol..

620.12.2007 2:06
limpfro
Inactive

Apple couldn't be a more of a powerhouse when it comes to marketing. When people new to computers (ie. Creatives) consider buying one, Mac has some serious Bling behind it. Who wants to be nerdy and uncreative, when they could be silhouetted and listening to Bono? Mac has become a status symbol for the computer age. What I don't understand is why buy a crappy computer, download music from the worst medium I've ever used (itunes), and to top it off: pay for it?
Blows my mind.

PS
I'm sure it blows Apples minds too, hence the market research. Or maybe (I TUNES: BUY THIS) its just the way (I TUNES: BUY THIS) Apple force feeds (I TUNES: BUY THIS) I-tunes to Mac users.

720.12.2007 3:36

Definitely agree with everything said. People feel safer buying something that is widely advertised and appears to be family friendly. It doesn't exactly mean that the users are dumb, just not really in tune with what else they can get their hands on.

Not to go too far off topic, but I remember having a conversation on an airplane with some big head. We were sitting there and he pulls out his little Mac laptop. He opens it up and starts doing something on it, and I'm like "Nice laptop. Out of curiosity, why'd you choose a mac?"

He gave me the damnedest answer.

"I heard it gets less viruses."

I was just like "Oh that's cool, didn't know about that" and I turned away in disgust. There were TONS of viruses for mac! I couldn't even believe the first time I read online that there was a virus, that somebody had taken the time to f*ck with some piece of crap.

Just goes to show you:
What Apple markets is what people think is the only way or the right way.

820.12.2007 7:28

What about the people that use both platforms like me? Or even a linux distro, like me?

920.12.2007 12:07

Originally posted by 21Q:
What about the people that use both platforms like me? Or even a linux distro, like me?
You probably download twice as much....jk :-P

I know a few people who own both Macs and PC's. They are legitimate artists/photographers and prefer the Mac for reasons they seem to know about and I don't completely understand. But they are PC savy and download tons of music and other crap every sort of p2p service you canthink of. But yeah, I have another friend who can't work his way around a PC, so he bought and iMac and all he does is check email on it. But since it never gets viruses *cough* it was attractive to him. I hate Macs. It's so easy to use, that it's hard for me. I hate the layout of the OS, the navigation. Ubuntu all the way for me.

If I actually knew anyone who bought from iTunes, and they tried to "evangelize" to me about it, I would be more inclined to slap them upside the head.
This message has been edited since its posting. Latest edit was made on 20 Dec 2007 @ 12:09

1020.12.2007 13:01
vinny13
Inactive

Oh ya I bought an iMac so now all of a sudden I'm a retard with computers. DERH.

I probably download more music then I play NES games (and I have 13340 on my MAC).

1120.12.2007 14:06

This TOTALLY excludes users that are both MAC and PC enthusiasts and is GENERALIZED.

MACs are for the less tech savvy ..........that I agree with (OzMick) 100%. How else can one explain their advertising towards ease of use.

And, generally MAC users (again............there are exceptions) are PUSSIES. They're sheeple who conform to . . . .whatever, but they conform. Maybe it's just me, but most of the people I've known that are solely MAC people are chicks.

1220.12.2007 14:21

MMMust ffffight igggnnooranceee...

I would disagree with the sentiment that all Mac users are a. trendy, b. not tech savvy, and c. have lots of money.

I've been using Mac's for years, long before the iPod and before they were "trendy". I'm glad Apple is doing well, but I still long for the days when having a Mac was like using Linux now.

I used to work at a university computing help desk call center with a bunch of folks that were extremely tech savvy. All of us had the choice of workstations to sit at each day, a few Unix stations, Macs, and PC's. We had to fight for the Macs and Sun machines each day, the PC's were what the late comers got. I would think Linux users would find Mac's quite friendly??? I know I did. It just looks different, it's not like you can't do the same things on the different platforms if you take the time to educate yourself.

And I can easily debunk the "Mac people have lots of money". I have a one! It's called used-on-ebay. Yea, you’re going to pay more for a Mac, but there's no way I'm buying any other used brand of computer. I bought a used G5 that was already 2 years old and now I've had it for 3 and it hasn't given me a bit of trouble.

Yes, you can't say that Mac's don't have virus around. I would argue that the OS is more secure so you don't actually have to contend with the viruses. And before you start, I said MORE secure, not completely secure.

Quote:
No surprise I suppose since mac users pay for their OS updates. i.e which every next release of osx is..lol..
Yea, at least we get one every year or two. Oh and the OS is actually complete rather than comes in 5 flavors each with episodic content.

Bring on the flames :-)

1320.12.2007 14:31

I actually completely agree. I found my mac g4 in a school dumpster. I love it but because it doesn't support most of the programs I use I don't use it very often. My linux machine is even worse. But hey, I still use all three. Linux is great because it has so many flavors, while windows flavors are always lacking (especially vista). Leopard vs Vista, Leopard hands down. Vista is an osx clone for the pc. OSX, despite paid for updates, has updates that are worth paying for. And please don't say "How can you know what Leopard has if you have a g4?" Well, g4's can support Leopard, it just won't run as smoothly, but it hasn't given me any problems. Which is a lot more than I can say for my problematic pc, which I have downgraded back to xp after wasting my money on vista.

1420.12.2007 18:01

Originally posted by 21Q:
I actually completely agree. I found my mac g4 in a school dumpster. I love it but because it doesn't support most of the programs I use I don't use it very often. My linux machine is even worse. But hey, I still use all three. Linux is great because it has so many flavors, while windows flavors are always lacking (especially vista). Leopard vs Vista, Leopard hands down. Vista is an osx clone for the pc. OSX, despite paid for updates, has updates that are worth paying for. And please don't say "How can you know what Leopard has if you have a g4?" Well, g4's can support Leopard, it just won't run as smoothly, but it hasn't given me any problems. Which is a lot more than I can say for my problematic pc, which I have downgraded back to xp after wasting my money on vista.

Your preferred option for pc is xp you say,less buggy huh !..lmao.. seems somone has a short memory,i'll have your copy of vista :D,chances are your pc is not really grunty enough,my certainly ain't,there's an update comming for both vista & xp,SP3 sometime early next year,apparently there's some vista stuff being made backwards to run in xp i can't wait to see what it is if SP2 was anything to go by what a difference that made to xp


EDIT: I own two imac G3's,1 was bought this year the other was given,i was originally intending to get a laptop but then thought an imac all in one was reasonbly mobile for round the house..lol.. & wallah imac it was..lmao,the only dislike i have for macca's is price (tho that's debateable these days i spose) but christ their components to buy seperately are bloody expensive
This message has been edited since its posting. Latest edit was made on 20 Dec 2007 @ 18:09

1521.12.2007 7:17
Tyman28
Inactive

Quote:
Originally posted by OzMick:
I think it is more of a case that Mac users are generally less tech savvy and more influenced by the advertising dollar... They probably never were pirates to start with, they're just suckers.
I couldn't agree more. There not tech savvy, and even if they wanted to start, finding the software (uTorrent ect..) for MAC. is hard enough.
seriously guys. i Am "tech savvy" as you all it and i also have a mac, i find them easy to use, though it is hard to find software doesn't make us "suckers" and i never pay for my music, just to stay on topic.

1621.12.2007 7:22
Tyman28
Inactive

Originally posted by tester22:
This TOTALLY excludes users that are both MAC and PC enthusiasts and is GENERALIZED.

MACs are for the less tech savvy ..........that I agree with (OzMick) 100%. How else can one explain their advertising towards ease of use.

And, generally MAC users (again............there are exceptions) are PUSSIES. They're sheeple who conform to . . . .whatever, but they conform. Maybe it's just me, but most of the people I've known that are solely MAC people are chicks.
wow, you're a douche you know that? you're just pulling shit out of your ass, saying that all mac users are chicks and calling mac users pussies.

1721.12.2007 10:59

If you do everything you can do on a PC on your Mac, then it's fine.

But if you bought it or got it for the sole reason of it being simpler, trendy, and with less *cough* viruses, then you ought to be thrown to the tigers. Like I said, everyone that owns a Mac isn't necessarily dumb. But there is a large majority that are pretty technologically inexperienced. Or people that just don't know a lot about computers.

Can someone who owns a Mac explain what all the hype is about anyways? Why it's just so damn wonderful? I've never really ever had anybody explain the super fantastic secret of life to me before.

1821.12.2007 12:14

Originally posted by xSModder:
Can someone who owns a Mac explain what all the hype is about anyways? Why it's just so damn wonderful? I've never really ever had anybody explain the super fantastic secret of life to me before.
It's a lifestyle thing that they want you to buy into. My wife bought an iMac to try it out. She hates it now. She's just a Windows person and has been brought up on Windows. She can't justify the time it would take to re-train her way of thinking and she is more efficient on a PC. Apples claim of "making it so easy" actually makes it hard for many people who are used to getting things done "the hard" way. I think Mac OS is lame. Just a personal opinion. Out of the box, I tried to use her iMac. The mouse pointer was super slow. It took too long for me to figure out how to make it faster, and even then, it wasn't fast enough for me. I felt dumb. The extra 5 seconds it took me to get from point 'a' to point 'b' made me forget what I wanted to do in the first place.

And although I was able to get Airport up an running, I don't like the way it's set up. It's just annoying, since I'm so used to Windows networking.

1924.12.2007 18:18

Alright.... How about GNU/Linux and *BSD? Pwned, that's right, pwned :)

2024.12.2007 23:20

MAC afficionados are generally pussies.............and PC afficionados are generally socialless DORKS. IT people are usually nerds and I am an exception!!...............to ALL the rules.

2128.12.2007 5:33

Originally posted by OzMick:
I think it is more of a case that Mac users are generally less tech savvy and more influenced by the advertising dollar... They probably never were pirates to start with, they're just suckers.
I disagree i am a PC user but i do feel we are both as savy as each other and i would love to know how to use a MAC properly soo i want to know both formats i think both Computer formats are needed and we have to live in peace :P

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