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Verizon and Timbaland make an exclusive music deal

Written by Andre Yoskowitz (Google+) @ 10 Feb 2008 18:37 User comments (15)

Verizon and Timbaland make an exclusive music deal The star hip-hop producer Timbaland has announced that he has made a deal with Verizon Wireless to produce the first ever "mobile album" which will be exclusively available on V Cast.
For the deal, Timbaland will produce one song per month for every month during 2008, each time working with a different artist and touring the country on the Verizon Mobile Recording Studio Bus.

The hitmaker says the deal will help him reach out to more fans because "every place don't get a CD (but) everybody has a mobile phone."

He also added, "Just producing a mobile album has never been done. I'm the first to ever do it."

Despite recent events in which artists have left labels in efforts to reach new fans, Timbaland says he will be sticking by Interscope. In fact, Interscope artists will be the only musicians he will be working with for his mobile album.

From Verizon's point of view, the deal is a "marriage of promotional opportunity and a large distribution platform," director of digital music Ed Ruth says. "Our goal is to show the music industry that we're truly a viable distribution platform for them."

Each new Track will be released as a full length download or ringtone and will be available only through V Cast for $1.99 USD.


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15 user comments

110.2.2008 20:39

"Just producing a mobile album has never been done. I'm the first to ever do it."


-Ngauge was the first ever mass-market gaming phone, and look how that turned out.

210.2.2008 22:36

stupid artist, stupid idea. i hope it flops

310.2.2008 22:41
mikecUSA
Inactive

Definitely an idiot move. All of his stuff can normally be found at Wal-Mart, Best Buy, Circuit City, not to mention Online at Napster and I-Tunes.

He just automatically shut out a large percentage of AT&T, Sprint, and any other mobile phone users.

He may be talented, but in the brains department, he's one helluva a bonehead. Instead of Timbaland, he should be called lallaland or timberland, as in 'TIMBER!" that's the sound of your career cah-rashing!!!

410.2.2008 23:29
SamNz
Inactive

dumb idea. But great idea if you want to cut people out

510.2.2008 23:49

Originally posted by limelight:
"Just producing a mobile album has never been done. I'm the first to ever do it."


-Ngauge was the first ever mass-market gaming phone, and look how that turned out.

What? An album isn't a game.

611.2.2008 0:56

Originally posted by jetyi83:
stupid artist, stupid idea. i hope it flops
to be honest that sounds like jealousy...he gets paid somewhere between $250,000-500,000 for each track, who wouldnt do this?

711.2.2008 1:22

Quote:
"every place don't get a CD (but) everybody has a mobile phone."
everybody is on verizon
also, they all have vcast phones
and they pay extra for the vcast package
plus they still have lots of money left over

they need money to burn to pay $24 dollars for an album they'll probably never get to play on any of their stereo equipment

811.2.2008 11:29

1.99 a song? thats insane! but if the kids want it, they'll get it.

911.2.2008 11:56
mikecUSA
Inactive

"$250,000-500,000 for each track, who wouldnt do this? "

answer: everyone else.
The decline in the music industry is equal parts due to a qulaity drop and alternative acquisition.

An artist that is focused on quality will be concerned about getting his music into as many hands as possible because most true artists have that at the core of their mission in life, doing something of quality that will be appreciated on it's qualitative merits by humanity at large.

There are three core reasons for most artists to do what they do
A) pride in excellent achievement
B) Fame
C) wealth
D) glory

Most artists will not sign an exclusive distribution agreement with Verizon or anyone else because that will automatically limit distribution in an unnatural way and encourage further piracy as the exclusive distributor is bypassed through some sort of "piracy" exploitative method of alternative distribution.

Timbaland, what were you thinking?

1011.2.2008 12:00
mikecUSA
Inactive

okay there are many core reasons, and I found FOUR not just three, give me more time and I will find more....I will not add them to this thread, that wouold be a Timbaland move and I'll keep all of those to myself. urp!

1111.2.2008 12:46

Originally posted by mikecUSA:
"$250,000-500,000 for each track, who wouldnt do this? "

answer: everyone else.
The decline in the music industry is equal parts due to a qulaity drop and alternative acquisition.

An artist that is focused on quality will be concerned about getting his music into as many hands as possible because most true artists have that at the core of their mission in life, doing something of quality that will be appreciated on it's qualitative merits by humanity at large.

There are three core reasons for most artists to do what they do
A) pride in excellent achievement
B) Fame
C) wealth
D) glory

Most artists will not sign an exclusive distribution agreement with Verizon or anyone else because that will automatically limit distribution in an unnatural way and encourage further piracy as the exclusive distributor is bypassed through some sort of "piracy" exploitative method of alternative distribution.

Timbaland, what were you thinking?
I dont necessarily see that logic...Verizon wireless has 62 million subscribers, I would think this is actually opening Timbaland up to new people, not limiting.

1211.2.2008 12:49

63 million people who already could have purchased a regularly released album, and then the other 240 million that can not.

1311.2.2008 13:39
mikecUSA
Inactive

The only people buying a new timbaland album would be a smaller subset of the total verizon customer base. Of that subgroup would be a subset of people who would buy music to only use on their phone. Of the people willing to spend 2 dollars on one song to be played on ONLY their phone, their would be a subset of people who like RAP/R&B music, and of that group, a smaller group who like timbaland enough to pay 2 dollars a song--times--12 months or $24.00 for an album that only cost $9.99 if it was bought in CD form brand new, $5.99 used or $12.00 from i-tunes (that can be BURNED to CD for permanent archive) and then re-ripped to any format (including verizon cell phone ringtones etc)

so anyone please tell me how the Verizon deal is a deal for a SMART customer--or a smart recording artist? Unless of course his pay is not tied to sales at all, but is huge payout to timbaland with an additioanl bonus of a percentage of sales.

Either way, I doubr high quality excellence will be a rquirement of contract fulfillment since "artistic excellence" standards are so subjective.

In the past the only way to commercially measure success was to rate the popularity of an effort by how many people like the finished product--most commonly rated by sales statistics.

1424.2.2008 18:37

Timbalands probably gonna steal some indian music again anyways

157.4.2008 5:43

Although this is a inovative idea. I do not think this will be really a good idea in the long run.

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