President of Sony Corporation and CEO of Sony's Global Electronics Business, Ryoji Chubachi, has spoken of the corporation's plan to increase the market share of its Blu-ray Disc products dramatically. In the present, the DVD format accounts for about 80 percent of global demand for movie discs, according to Chubachi.
Among the new Blu-ray devices to be offered based on Chubachi's comments, are LCD HDTV's with Blu-ray disc recording functionalities. He said Sony will extend its Blu-ray promotion beyond mainly the PlayStation 3 (PS3) console and Blu-ray recorders, to "I.T. Devices". The PS3 console has been the biggest promotional tool for the Blu-ray format thus far.
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