AfterDawn: Tech news

Xbox 360 sales 'have more than doubled' since price cut

Written by Andre Yoskowitz (Google+) @ 17 Apr 2008 14:41 User comments (25)

Xbox 360 sales 'have more than doubled' since price cut According to Microsoft, sales of the Xbox 360 gaming console in Europe have "more than doubled" since last month's across the board price cut.
Another interesting note the company reported on was that the 360 has an attachment rate of about 7 games for each console after 27 months on the market, in comparison to 3.8 units for every Sony PlayStation 3 and 3.5 games for every Nintendo Wii.

"Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,"
said Chris Lewis, vice president of Microsoft Interactive Entertainment Business in Europe.

"The highly competitive ERP, coupled with entertainment content that's appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers."


The company did not however, specify any specific sales numbers for sales following the price cut.


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25 user comments

117.4.2008 15:52

That's cause it rocks. Microsoft did right with choising a game console as their primary Digital Distribution medium.

217.4.2008 20:24

I bet this "critical mass" is what caused my two RRODs last year.

317.4.2008 20:33
saltynuts
Inactive

Originally posted by Hunt720:
I bet this "critical mass" is what caused my two RRODs last year.





what do that have to do with the news?

417.4.2008 21:08

eventually they will lower the price here in the United states and wii and PS3 will feel the heat. As to the RROD comments, i think it is time for you guys to get over it. Its not like Microsoft didnot admit to the RROD and then offered a way to handle those consoles with free repair and replacement. Microsoft did a lot of work to help reduce the heat in the newer consoles.

517.4.2008 21:38

Do I need to add an emoticon every time I make a joke now? It poked more fun at the word choice than anything. Hence the quotations arond CRITICAL MASS.

... but just for good measure:

;)

Now we are all on the same page I hope. (that line wasn't a joke)

617.4.2008 22:10

average 7 games per system? Common people buy more games thats how 360 and PS3 make money off their systems.

So if lowering their price has increased sales why wouldn't they do the same for North America. PS3 should do the same too. And not by doing the bundled crap. Or raise the price of the systems and lower the price of games, raise up those figures.

717.4.2008 22:59

PS3's price is $399.99. If you don't think that's worth it, then simply just don't buy it.

And the 360 only had a $50 price cut, and sales have doubled?! That's wow

818.4.2008 4:25
nobrainer
Inactive

with the GTA 4 and a 360 Arcade bundle, priced at £159.99 and the exclusive extra content for the 360 i'm sure sales will surge at the end of the month with the release of gta, which is bad news for me as i want gta 4 on my pc and will never purchase it on any other hardware.


This message has been edited since its posting. Latest edit was made on 18 Apr 2008 @ 4:28

918.4.2008 8:04

This is great news because that means a PS3 price cut :)

1018.4.2008 9:34

it only rocks if you never had a PC, or don;t know how to upgrade it on the cheap...or never had a game system..... the 360 is quite a pittfull system...the hardware fail rate alone makes me feel like I am just burning my money when i try and buy 360 crap.

1118.4.2008 9:35

Originally posted by ZippyDSM:
it only rocks if you never had a PC, or don;t know how to upgrade it on the cheap...or never had a game system..... the 360 is quite a pittfull system...the hardware fail rate alone makes me feel like I am just burning my money when i try and buy 360 crap.
nobrainer
how much "exclusive extra content" will fit on the Arcade 360? god mindless money shcemes....

1218.4.2008 11:36
nobrainer
Inactive

@ ZippyDSM

i wouldn't advise anyone to purchase either the 360 or the ps3 because neither are as good as a pc with graphics if that's what you enjoy, as i play games at a resolution of 1920 by 1200 and have enjoyed Hi-Res graphics for a long time (all pc monitors that can render 1024 by 768 are Hi-Def ready, so every monitor made since, win 95).

and all the 360/ps3 are about is generating revenue which is destroying the gaming community as free mods/maps, ect take away from potential sales and games are rushed out and more and more pathetic sequels are made, who actually wants to play halo 59 or ridge racer 67, lets have some innovation again please. I know the days of "populous" and "elite" have gone but there is more to games than graphics as the bedroom coders proved.

but you have to admit that the 360 arcade bundled with GTA4 for £159.99 is a reasonable price compared to the usual £300+ with 1 controller ect. BTW, How much content will fit?

This message has been edited since its posting. Latest edit was made on 18 Apr 2008 @ 11:37

1318.4.2008 12:00

Originally posted by nobrainer:
@ ZippyDSM

i wouldn't advise anyone to purchase either the 360 or the ps3 because neither are as good as a pc with graphics if that's what you enjoy, as i play games at a resolution of 1920 by 1200 and have enjoyed Hi-Res graphics for a long time (all pc monitors that can render 1024 by 768 are Hi-Def ready, so every monitor made since, win 95).

and all the 360/ps3 are about is generating revenue which is destroying the gaming community as free mods/maps, ect take away from potential sales and games are rushed out and more and more pathetic sequels are made, who actually wants to play halo 59 or ridge racer 67, lets have some innovation again please. I know the days of "populous" and "elite" have gone but there is more to games than graphics as the bedroom coders proved.

but you have to admit that the 360 arcade bundled with GTA4 for £159.99 is a reasonable price compared to the usual £300+ with 1 controller ect. BTW, How much content will fit?
I would not say that, but I will say know what you are buying, don't assume, and be ready to protect your consumer rights because they do not care about you.

1420.4.2008 1:42

Originally posted by lxhotboy:
eventually they will lower the price here in the United states and wii and PS3 will feel the heat. As to the RROD comments, i think it is time for you guys to get over it. Its not like Microsoft didnot admit to the RROD and then offered a way to handle those consoles with free repair and replacement. Microsoft did a lot of work to help reduce the heat in the newer consoles.
Yeah they repair it for free by giving you a piece of junk in return,and a hilacious turnaround wait period.Microsoft didn't do anything to reduce the heat in the console,because for one the reason it overheats is because the fans don't run at full speed.They reduced the fan speed to make the system quieter which is why so many people get the RROD.I can go on about the regular XBox error codes and not even include the 360 that would tell anyone they make junk.They should give up since they already lost with the next gen format war for one,and because they can't compete with the others since they haven't fixed any of the major issues people get which wasn't just the RROD.

1520.4.2008 1:46

They "doubled" their sales, but that doesn't mean that all of a sudden the 360 is flying off the shelves. The 360 was doing pitifully bad in Europe, just barely doing better there than in Japan. So doubling a little bit (around 30,000 per week to 60,000) doesn't exactly mean much. Also the attach rating being 7 compared to 3. The 360 has been out for 2.5 years compared to 1.5 years for the competition, big whoop.

1620.4.2008 11:41
saltynuts
Inactive

i really do understand peoples need to bash M$.if you love and worship sony thats cool but not evreybody feel that way about your beloved sony.yes the ps3 is a better built unit than the 360 but the 360 have something to offer that the ps3 dont if it didnt then it would not still be selling anything at all.so it must be something?and as for the wii all i can say is that it is family fun.and in these troubling times anything that will bring the family together even for a few rounds of wii sports get my vote two thumbs way up nintendo.

1720.4.2008 12:14

Originally posted by wetsparks:
They "doubled" their sales, but that doesn't mean that all of a sudden the 360 is flying off the shelves. The 360 was doing pitifully bad in Europe, just barely doing better there than in Japan. So doubling a little bit (around 30,000 per week to 60,000) doesn't exactly mean much. Also the attach rating being 7 compared to 3. The 360 has been out for 2.5 years compared to 1.5 years for the competition, big whoop.

Well said and very true. In line with what you said in support here is an article about this "so called" double in sales.


Quote:
Microsoft this week claimed to have more doubled the Xbox 360’s European sales thanks to its recent price cut, but that still hasn’t been sufficient to put it ahead of the PlayStation 3 or the Wii in the UK.

The software giant made the bold sales claim yesterday, a month after the price cut came into effect. On 14 March, up to £50 was knocked off the price of each version of the console, taking the cheapest, most basic model down to £160.

However, a Sony spokesman today hit back at the company's arch rival, telling Register Hardware that the PS3 has outsold the Microsoft console every week for the last 15 weeks.

"Even this [price cut] hasn't been enough to put them ahead of UK PS3 sales," he said.

But Chart Track’s confirmed to us that Xbox 360 UK sales did double in weeks 12, 13, 14 and 15, when compared to weeks 8, 9, 10 and 11.


UK console sales monitor Chart Track confirmed that for the past 15 weeks the PS3 has largely kept ahead of the Xbox 360. However, a spokesman admitted that the two machines' units have been "extremely close" in some weeks.

The real winner is Nintendo. Chart Track said that sales of the Wii have been “more than double” those of the PS3 over the last 15 weeks.

And the Wii would still be “healthily” ahead of PS3 and Xbox 360 if those two machines' UK sales were combined, the spokesman said.
SOURCE


The 360 will do only slightly better than the original Xbox because as I said in another thread

Quote:
Sony has a MUCH better worldwide market penetration with PS1 & PS2 sales while Microsoft with the Xbox did not and currently with the 360 will not, in the end. The Xbox had sold roughly 28 Million with the US being their best market, so this combined with the 360's poor sales in all other markets & hardware issues shows what the trend for the 360 will be. I could go on but I think the gist of my point had been made.
Here is the VG chart trend that corresponds with what I said.

http://vgchartz.com/hwlaunch.php?cons1=P...3=All&weeks=400

1820.4.2008 12:19

Originally posted by saltynuts:
i really do understand peoples need to bash M$.if you love and worship sony thats cool but not evreybody feel that way about your beloved sony.yes the ps3 is a better built unit than the 360 but the 360 have something to offer that the ps3 dont if it didnt then it would not still be selling anything at all.so it must be something?
The same could be exactly said in opposite to you. The truth is MS has only only done mediocre for having a 1 year head start on both of it's competitors consoles. The 360 absolutely does not offer anything of real difference compared to the PS3 & Wii. It is just more of the same. FPS games, a very limited way to bank success on. That with the lack of penetration in MULTIPLE markets is why the 360 will not grow much more than their previous console.
This message has been edited since its posting. Latest edit was made on 20 Apr 2008 @ 12:21

1920.4.2008 13:05
nobrainer
Inactive

i can see this thread has deteriorated into another flame war because of two pathetic logo's.

if you love games and are a gamer you would respect both and not side with one or the other oner!

if you believe there is a "war", you are a fanyboy, as this is a pathetic attempt by both manufacturers to rally hatred towards the other brand and sway ppl's opinions to purchase into their lifestyle/brand PATHETIC.

if you are looking to purchase a console you purchase the one with the games you want to play, and seems now mostly ALL titles are multi format this matters very little and as games become more complicated only in house titles will remain on their branded hardware. but who actually wants to play a constant stream of sequels like ridge racer 56 or halo 29 as they are exactly the same titles with improved graphics, WOW(sarcasm)?

now let us look at this sales chart linked via arstechnica:



Originally posted by ars hyperlink:
There was one PS3 game in the top ten games list: Army of Two came in at number 10

four of the top ten-selling games for the month were for Microsoft's system.

is it the hardware or games sales that actually matter? or is it price as atm in the UK you can pick(pre order) up the GTA4 360 bundle for £159.99 or you can get the PS3 and GTA 4 for £339.98 and that's only if you can find a copy of the normal ps3 gta4 game as most shops are trying to flog ppl the special edition for £69.99.

So what will ppl choose for the same graphical quality gaming experience?

http://www.mcvuk.com/interviews/230/UK-March-Charts-Analysis
Originally posted by link:



UK March Charts - Analysis Courtesy of ChartTrack and ELSPA

ALL FORMATS TOP 50: MARCH

1. Mario & Sonic and the Olympic Games (Wii, DS) Sega
2. Tom Clancy’s Rainbow Six: Vegas 2 (360, PS3) Ubisoft
3. Dr. Kawashima’s Brain Training (DS) Nintendo
4. Army of Two (360, PS3) EA
5. Gran Turismo 5 (PS3) SCE
6. Call of Duty 4: Modern Warfare (PS3, Xbox 360, PC, DS) Activision
7. Pro Evolution Soccer 2008 (Xbox 360, PS3, PS2, Wii, PSP, DS, PC ) Konami
8. Guitar Hero III: Legends of Rock (Xbox 360, PS2, Wii, PS3, PC) Activision
9. Carnival: Funfair Games (Wii) Take Two
10. Bully: Scholarship Edition (Xbox 360, Wii) Rockstar
11. FIFA ’08 (PS3, Xbox 360, PS2, PSP, Wii, DS, PC) EA
12. Frontlines: Fuel of War (Xbox 360, PC) THQ
13. Cooking Mama 2 (DS) 505 Games
14. Game Party (Wii) Midway
15. More Brain Training (DS) Nintendo
16. Lost: The Videogame (Xbox 360, PS3, PC) Ubisoft
17. Wii Play (Wii) Nintendo
18. Lost Odyssey (Xbox 360) Microsoft
19. FIFA Street 3 (Xbox 360, PS3, DS) EA
20. Ratatouille (Wii, DS, PS2, PSP, PS3, Xbox 360, PC) THQ


OTAL SOFTWARE BY LABEL (units)

Nintendo - 10.4%
Sega - 9.5%
EA Games - 8.9%
THQ - 6.6%
SCE - 5%
Ubisoft - 4.9%
Microsoft - 3.8%
Red Storm - 3.7%
Activision - 3.6%
EA Sports - 2.9%

TOTAL SOFTWARE BY LABEL (value)

Sega - 10.7%
EA Games - 10.1%
Nintendo - 9.5%
Microsoft - 7.2%
THQ - 6.3%
Red Storm - 5.7%
Ubisoft - 4.4%
SCE - 4.4%
Activision - 4.2%

FULL PRICE FORMAT SHARE (units)

Xbox 360 - 23.1%
Wii - 18.5%
PC - 17.1%
DS - 16.7%
PS3 - 16.4%
PSP - 4.2%
PS2 - 3.8%
Apple Mac - 0.2%

FULL PRICE FORMATS SHARE (value)

Xbox 360 - 25.6%
Wii - 18.5%
PC - 18.5%
PS3 - 18.3%
DS - 12.9%
PS2 - 2.7%
PSP - 3%
Apple Mac - 0.5%

BUDGET FORMAT SHARE (units)

DS - 30.6%
PC - 21%
Wii - 16.7%
PS2 - 12.3%
PSP - 7.3%
Xbox 360 - 6.2%
PS3 - 5.6%
Others - 0.3%

BUDGET FORMAT SHARE (value)

DS - 35.9%
Wii - 19.4%
PC - 11.4%
PS2 - 11.6%
PS3 - 7.5%
Xbox 360 - 7.2%
PSP - 6.8%
Others - 0.1%

This message has been edited since its posting. Latest edit was made on 20 Apr 2008 @ 13:27

2021.4.2008 8:09

Originally posted by nobrainer:
if you love games and are a gamer you would respect both and not side with one or the other oner!
Funny, you of ALL people need to re-read what you posted and realize it yourself. Absolutely everything that you post is negative & anti-Sony. EVERYTHING. You should look at yourself before pointing out others.

2121.4.2008 10:13

Originally posted by Oner:
Originally posted by nobrainer:
if you love games and are a gamer you would respect both and not side with one or the other oner!
Funny, you of ALL people need to re-read what you posted and realize it yourself. Absolutely everything that you post is negative & anti-Sony. EVERYTHING. You should look at yourself before pointing out others.
Yeah, I thought there was the distinct smell of irony wafting by that overzealous accountant-style copy and paste post he made.

High Five Oner!

2221.4.2008 10:49
varnull
Inactive

Back to the news eh?

Reduce price.. sell lots more.. DUH!! rocket science.

2321.4.2008 12:21

I would like to see the actual sales specs they are talking about though instead of just that vague statement.. then we could discuss the same material they ar referencing.

2421.4.2008 12:43

Originally posted by Oner:
Originally posted by nobrainer:
if you love games and are a gamer you would respect both and not side with one or the other oner!
Funny, you of ALL people need to re-read what you posted and realize it yourself. Absolutely everything that you post is negative & anti-Sony. EVERYTHING. You should look at yourself before pointing out others.
...... look at sony and tell me they are consumer friendly with all the sht they have pulled over the years?

Now I would agree MS comes out "worse" in that because the 360 is a nightmare, the PS3 despite BR is a better console on some grounds.

I think in 4 ways in regards to consoles and gamin in general.


Warning zippyisim alert
Marketing ability(The ability to pull the wool over sheeples eyes,shave them and rape them in the bum at the same time.)

Games (Real games for real gamers not casual games for zombies.)

Casual focus(Entertaining TeH zombies.)

Gamer focus (Games with options,games with depth,games that you can use to fend off "zombies" with.)

Ability (versatility,ability,ease of use,options,handicaps,limits,zombie corporation tooth marks,ect,ect)

in the end know what you are getting so you don;t feel robed when the casualness of the system glrares your eyes out....

Copyright infringement is nothing more than civil disobedience to a bad set of laws. Lets renegotiate them.

---
Check out my crappy creations
http://zippydsmlee.deviantart.com/

2521.4.2008 19:09

Nice to hear so, the console is awesome and it is what everyone wanted, good for them...I wish there sales triple :)

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