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Sony's Hot Ticket to distribute alternative content for digital theaters

Written by Rich Fiscus (Google+) @ 29 May 2008 11:35 User comments (4)

Sony's Hot Ticket to distribute alternative content for digital theaters Sony Pictures will be producing and distributing content for digital theaters which will include concerts, performing arts, and sporting events. The releases will come from a new unit in the company called Hot Ticket, and each title will be available for a limited time to select theaters.
"Going to your favorite theater doesn't mean just going to the movies anymore," said Rory Bruer of Sony Pictures Releasing. "Our mandate will be to identify the one-of-a-kind and sold-out events that people around the country most want to see, and we will work to present them to audiences everywhere."

Hot Ticket's plans for the remainder of 2008 includes the final performance of Cirque du Soleil's "Delirium" in August as well as the closing night on Broadway of the musical "Rent," which ends a 12 year run in September.

Earlier this year a similar venture from Disney, the 3-D concert movie "Hannah Montana/Miley Cyrus: Best of Both Worlds" became a hit, grossing nearly $70 million dollars worldwide during its 15 week release.

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4 user comments

129.5.2008 13:06

...negative fanboyish comments anyone??

229.5.2008 15:13

I think this could help movie theatres increase sales and give more of a reason to go there instead of just for movies only. Wouldnt it be great to watch the Superbowl or FIFA world cup that big if thats what Sony means by sporting events. Just like how Famous Players shows WWE events on the big screen, it never hurts to try.

329.5.2008 19:20

Originally posted by bdoggie08:
...negative fanboyish comments anyone??

Haha waiting for nobrainer...

429.5.2008 19:30

Quote:
Originally posted by bdoggie08:
...negative fanboyish comments anyone??

Haha waiting for nobrainer...

Yea. Your right.

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