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Sony introduces "green-friendly" Bravia HDTV

Written by Andre Yoskowitz (Google+) @ 17 Jun 2008 15:33 User comments (1)

Sony introduces "green-friendly" Bravia HDTV In an effort to become more environmental friendly, Sony has announced that they will be starting a new series line of green HDTVs beginning with the BRAVIA JE1.
The JE1 is the inaugural TV from the line and is a 32 inch LCD. Sony promises it uses about 70 percent less power over the course of a year by using efficient fluorescent backlights and more efficient screen filters. The JEI uses less lighting tubes than a standard HDTV by "generating more light and allowing more existing light to go through."

The products used in the set itself is actually made from recycled plastic, Styrofoam, and optical film used from previous HDTVs that have hit their lifespan.

Other specifications of the TV are mid-range, including 720p output, static contrast ratio of 2,500:1, two HDMI inputs, a digital TV tuner and other standard inputs.

The TV will ship to Japan on July 25th and retail for the equivalent of $1,389 USD. There was no word on a North American release.

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1 user comment

119.6.2008 12:22

Hmm..a mid range, small television with 2-year old specs and used parts for $1,400. Target was just selling an "environment destroying" 42" LCD with all "new" parts for $850.

I'll wait for the Laser TV's next Spring. 75% less power consumption and should give LCD and Plasma a run for their $$$.

Go green....use your TV less.

This message has been edited since its posting. Latest edit was made on 19 Jun 2008 @ 12:24

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