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Warner dramatically lowers pricing on Blu-ray titles

Written by Andre Yoskowitz (Google+) @ 13 Jul 2008 1:02 User comments (30)

Warner dramatically lowers pricing on Blu-ray titles Warner Home Video has announced the launch of aggressive pricing cuts on its Blu-ray catalog beginning in the Q4 of this year.
Starting September, Warner will begin offering a "point-of-sale rebate program" meaning retailers will be able to order a number of catalog tiles for as low as $11 USD.

Even with expected retail mark-up, the new prices will sure to be a steep discount from their current prices of, an average, $24 USD, at retailers such as Best Buy, Circuit City and Amazon.

A few of the featured titles for this new program are "The Fugitive", "Enter the Dragon", "Clockwork Orange", "The Shining", "The Aviator", "Road Warrior" and "Swordfish."

More technically, the program will make retailers buy the titles at present prices but they will get money back after the sale of each unit. The situation is really a win-win for the retailers, at least if the movies are selling well.

Warner also said it will be offering consumer rebates on more popular movies such as "300", "The Departed", "I Am Legend", "Ocean’s 13" and "We Are Marshall." There was no word on how much these rebates would get consumers back, but it is expected to be at least $5. A quick search of Amazon shows me that all of those titles are currently selling for between $19 and $25, and a rebate would make those titles very enticing to customers who were on the fence.

One retail source however reveals that he believes moves like this will devalue Blu-ray too quickly, despite the fact that he believes sales will explode.

“They are trying to get this software business going,”
said the source. “But it’s really a double-edged sword. We’re happy to be able to offer it, but it can be a slippery slope. Consumers might get in the mindset that they want everything discounted. If that becomes the case, we will shorten the life of Blu-ray just like we did with DVD.”

On top of the Blu-ray repricings, Warner is also dropping the suggested retail price on some standard definition DVDs include very new releases such as "Fool's Gold" and "10,000 B.C." Originally with suggested retails of $28.98, newer titles will have $19.99 MSRP.

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30 user comments

113.7.2008 1:04

Quote:
But it’s really a double-edged sword. We’re happy to be able to offer it, but it can be a slippery slope. Consumers might get in the mindset that they want everything discounted. If that becomes the case, we will shorten the life of Blu-ray just like we did with DVD.”

Is Sony goona like this ?

213.7.2008 1:29

i noticed at Wal-Mart that "Meet The Browns" was 25.00 retail and that wasn't Blu-Ray it was a standard DVD, WTF man

313.7.2008 2:34

Originally posted by ZoSoIV:
i noticed at Wal-Mart that "Meet The Browns" was 25.00 retail and that wasn't Blu-Ray it was a standard DVD, WTF man
Meet The Browns is being sold on Wal-Mart's website for $9.

413.7.2008 2:44

I wonder how much Sony is paying Warner for this?

513.7.2008 3:10

Originally posted by moad88:
I wonder how much Sony is paying Warner for this?

We may never know.

"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition


613.7.2008 3:14
fgamer
Inactive

Originally posted by ZoSoIV:
i noticed at Wal-Mart that "Meet The Browns" was 25.00 retail and that wasn't Blu-Ray it was a standard DVD, WTF man
Actually the 1 disk set is $15 and the two disk/bonus set is $20. Still allot of money for a DVD in my mind.

713.7.2008 3:40

I don't get this "...we will shorten the life of Blu-ray just like we did with DVD."

813.7.2008 4:30

Originally posted by Tomm|:
I don't get this "...we will shorten the life of Blu-ray just like we did with DVD."


Corporate mentality can "boggle" the mind.

"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition


913.7.2008 6:45
blueroad
Inactive

well as far as im concerned this doesnt change $h*t..players prices are still too high and the same with blueray burners not to mention the whole thing is still a DRM maze..i acknoledge the potential of blueray but it takes more than potential for a format to take off..

1013.7.2008 8:11

Yeah...we'll see how long this lasts. Expensive players, movies, burners, and discs.

That is what has the potential to shorten the life of Blu Ray!

1113.7.2008 10:26

you only have a big sale if you cant get rid of the product.why buy all the old dvds if you already have them ? and regular dvd is not bad .we have loved it for years,

1213.7.2008 12:39

wow price drops on movies and people still bicth and complain like it was their actual job, same thing happened when players kept coming down and coming down there like $300 now.

I know everyone wants a free player with free movies all the time but wtf do normal people spend there money on that $300 is a unreachable and unrealistic price for the next generation format.

People cry about drm the only reason they do is because it is the one thing that is blocking them from stealing the product...sure we can say get rid of it but im more for a society that doesnt support a bunch of thieves. i think people have been brainwashed into stupidity from all the music theyve been stealing over the years that they think its there right to get free music and movies whenever they want.

1313.7.2008 13:46

I would say the blu-ray market will never be better than 10% or less and if they already saying it may have a short life why even buy the equipment/DVDs etc. when they may be gone in time

1413.7.2008 17:13
blueroad
Inactive

Originally posted by Tecbot:
wow price drops on movies and people still bicth and complain like it was their actual job, same thing happened when players kept coming down and coming down there like $300 now.

I know everyone wants a free player with free movies all the time but wtf do normal people [b]spend there money on that $300 is a unreachable and unrealistic price for the next generation format.[b]

People cry about drm the only reason they do is because it is the one thing that is blocking them from stealing the product...sure we can say get rid of it but im more for a society that doesnt support a bunch of thieves. i think people have been brainwashed into stupidity from all the music theyve been stealing over the years that they think its there right to get free music and movies whenever they want.


hey mate guess what? its NOT the next gen format as much as you may like thinking that..blueray has barely begun its reign as being a popular format and even so not nearly as used as DVD just yet not to mention surpassing it thing is mon ami is that WE THE CONSUMERS determine if a format is the next gen or not thers a particular chain you may have failed to deduce on your own so let me simplify it for you the compny comes up with an idea the company makes it real makes lots of noise about it the company puts it on the market for an astronomical price people like you buy for that price others intrested either wait and buy when price is down or dont buy at all so you see dude its WE ,and by we i mean the CONSUMERS, that determine if and when a format will be the next gen format and unless WE dont get satisfied with the product we simply let it die out slowly..and if prices remain the same then either the economical state of the world improves and we all become reach or undoubtedly the format will die out.

as for the other stuff and you reffering to us as thieves cause we dont want sony taking our civil rights and throwing them out the window spying on our every move i wont even comment..your truly not worth me writing a single line more than i did

1513.7.2008 17:42

When did Warner get in the flooring business?

1613.7.2008 20:02

Lowering the price is a good idea if they actually want to sell these. Blu-Ray (HD quality) at the current DVD price could lead others to accept the new format easier. It needs to be permanent change though. Otherwise consumers won't buy it because they are use to their movies being cheaper.
Just like a CD, I won't pay more than $10 for one. Don't care what it is. I'm tired of it usually in a month anyways.

1713.7.2008 20:19

IMO best way to reduce piracy.

Originally posted by Tecbot:
People cry about drm the only reason they do is because it is the one thing that is blocking them from stealing the product...sure we can say get rid of it but im more for a society that doesnt support a bunch of thieves. i think people have been brainwashed into stupidity from all the music theyve been stealing over the years that they think its there right to get free music and movies whenever they want.
Totally Agree to that.

Originally posted by blueroad:
hey mate guess what?...[See original post]...undoubtedly the format will die out.
Yea same way that you/we decide the winner between BD and HDDVD.
BD is all by it self on the market right now and movie companies support it, more than 18mill PS3 support it too, apple supports it, TDK supports it all the way and the list goes on.
Now with price cuts that will cost you less to buy it than to copy it, with 50gb in a BD disc way less cheaper than 50gb in any flash drive, and with rumors that movie studios will start releasing the movies only to BD till the end of 2009, now tell me that BD isnt next gen format.

Originally posted by blueroad:
as for the other stuff and you reffering to us as thieves cause we dont want sony taking our civil rights and throwing them out the window spying on our every move i wont even comment..your truly not worth me writing a single line more than i did

Sony or Warner or whatever is, for them locking up their content/their property isn't their right, for you to copying movies is your right.... That sounds logic(sarcasm)
You think that sony will monitor you, cause you have heard/reed somewere (that no one can confirm it) that sony maybe, and if, and if, and if will spy BD players.
All these years that you use windows that are loaded of that spy-crap didnt bother you. did it?
You TV that is monitored 24/7 didnt bothered you either.
But cause there is no Sony there, and cause you dont care of copying anything from there, and if you want to rec something from a tv channel nothing stops you, you dont have a problem. do you?

1813.7.2008 20:42
1bonehead
Inactive

Originally posted by grkblood:
When did Warner get in the flooring business?

LOL !

1913.7.2008 20:51
varnull
Inactive

Ok.. I'll play..

Quote:
Yea same way that you/we decide the winner between BD and HDDVD.
But we didn't decide did we?.. We never had the chance because of the disgraceful bribery of the studios by sony and the BDA.

I thought that type of industrial corruption was outlawed in the West.. in China I could see it happening, but why congress hasn't done something about antitrust over the payments is incomprehensible. A definite proof of how far politicians are in the pockets of the studios, the global corporations and the cartel.

BTW.. once people get used to not paying for something it is very hard to criminalise them after failing to force them to pay for it without a very large backlash. We do have votes you know.. and sometimes we might get together and use them. People may not over a stupid issue like a disk format and corrupt politicians, but all these things add up.. add to this the spying and the surveilance and all the other totalitarian actions which are baing done by the lawmakers on behalf of themselves and their paymasters and you start to get a scenario which might just reach flashpoint over something small and seemingly unimportant like that....

It may come as a surprise to some, but we don't all live in this "it's ok to make disgusting profits using corruption, bribery and theft.. but it's only ok for the rich and powerful to do it"..world.. History tells us what happens to regimes like that.. French revolution anybody? Where did their riches get them then eh?

2014.7.2008 0:22
jony218
Inactive

Quote:
You think that sony will monitor you, cause you have heard/reed somewere (that no one can confirm it) that sony maybe, and if, and if, and if will spy BD players.
They have been caught red-handed spying on there customers (infamous rootkit), if they are still spying that wouldn't surprise anyone. Those who are apprehensive of "sony" aren't paranoid.

2114.7.2008 0:40

Quote:
They have been caught red-handed spying on there customers (infamous rootkit), if they are still spying that wouldn't surprise anyone.

Quote:
Those who are apprehensive of "sony" aren't paranoid.


Andy Grove, CEO, and a founding member of Intel is oftn quoted as saying


"Only the paranoid survive"

"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition


2214.7.2008 4:38

Originally posted by SDF_GR:
Yea same way that you/we decide the winner between BD and HDDVD. BD is all by it self on the market right now and movie companies support it, more than 18mill PS3 support it too, apple supports it, TDK supports it all the way and the list goes on.
Now with price cuts that will cost you less to buy it than to copy it, with 50gb in a BD disc way less cheaper than 50gb in any flash drive, and with rumors that movie studios will start releasing the movies only to BD till the end of 2009, now tell me that BD isnt next gen format.
Originally posted by varnull:
But we didn't decide, did we?.. We never had the chance because of the disgraceful bribery of the studios by sony and the BDA.
Thanks varnull, I couldn't have said it more simple than that. I have to add that movie studios and companies may support Blu-ray, but doing so doesn't warranty complete success, consumers will have the final word on that.

Also not every company supporting Blu-ray has any intention of making use of it, for instance probally because Microsoft supported HD-DVD, is why Apple may supported Blu-ray, but isn't interested in including a Blu-ray unit on their new models, when they support more realible storage media such as Flash cards, or their own wireless basestation backup TimeCapsule.

It's a fact that no movie studio will stop producing DVD releases, to believe rumors for the contrary is absurd. Even analysts have realized that DVD won't be an easy rival to beat, that their predictions state that DVD will be at the top for several years to come.

Finally consider that Warner's program is to sell to retailers, their Blu-ray titles, and yes even DVD titles at present prices, and then refund a few dollars after retailers sell their movies to consumers... does that mean lower prices for Blu-ray movies, and DVD movies as well? probally but not for sure, and such program it’s indeed a double-edged sword.

Remember that any movie retailer seeks to profit largely, from selling titles at twice of what inicially cost them. Indeed competition amoung retailers has forced some to lower prices, to the point that they can't profit as largely from each unit sold, but still achieving profit from volume sales, yet even large retailers may see this "refund" as an opportunity to profit even more from each Warner title they sell, specially when it cames to new releases, which will be bad for consumers.

For instance, if new DVD releases had US$28.98 MSRP, it means that retailers had to pay Warner more than US$10 for them, so they could profit from selling them at US$17-20; if these titles will have US$19.99 MSRP, retailers still must pay more than US$10 for them, and relly on a "refund" to increase their profit.

Retailers then can choose two scenarios, either they continue to sell Warner's new DVD releases at US$17-20 and profit even more from the "refund", which will be bad for consumers, or lower prices at US$12-15 for these same new DVD releases, and regain profit from the "refund", which will be great for consumers.

The same applies to Blu-ray titles, if catalog titles had a US$28.99 MSRP, and new releases had a US$35.99 MSRP, it means that retailers have been paying Warner more than US$15-20 for these titles, so they could profit from selling catalog titles at US$20-25, and new releases at US$24-35.

Even if these titles will have a lower MSRP, retailers still must pay more than US$15-20 for them, and relly on a "refund" to increase their profit. If retailers choose to continue selling Warner's BD catalog and new releases titles at current prices, so they can profit even more from the "refund", this will cause even more rejection in adopting Blu-ray among consumers.

If they choose to lower prices at US$15-20 for BD catalog titles and US$20-30 for BD new releases, and regain profit from the "refund", indeed will be great for those few supporting Blu-ray, but it won't help much in getting more people to adopt BD, since DVD catalog and new releases titles will be much cheaper to buy.

Currently Warner's DVD catalog titles are sold under US$10, you can even find a lot of them at US$5, and if Warner's DVD new releases are sold under US$15, it certanly will be more appealing for most consumers to buy them on DVD, than to pay US$20-30 for those same movies on BD.

2314.7.2008 5:23

Originally posted by varnull:
But we didn't decide did we?.. We never had the chance because of the disgraceful bribery of the studios by sony and the BDA.
It was just sarcasm, we say same thing, and it not just for the money that sony offer them (if it is true) is also cause the lock protection.

Originally posted by varnull:
I thought [Original; post 13 July 2008 20:51] and the cartel.
I think that West is more corrupted that any other region, and how not to be? we are talking about trillions, and all in their country, were all this started.
Originally posted by varnull:
BTW.. [Original; post 13 July 2008 20:51] large backlash.

some people just dont get that.
Originally posted by varnull:
We do have votes you know.. [Original; post 13 July 2008 20:51] that....

We cant get together even for saving our planet, i dont think that we can get together for anything.
Originally posted by varnull:

It may come as a surprise [Original; post 13 July 2008 20:51] get them then eh?
The problem is that or you do something about it or you dont
You either bothered from staff like that or you dont.
Mobile phones are monitored, TV is monitored, Internet monitored, windows are monitored, Credit cards are monitored, everything can be or is motored, why all the sudden Sony is the leader to all this?
Cause people pick their enemy's with the criteria were they have spend your money.
"I've spend my money to NONAME company so the other one is evil."
All these years MS cause windows was the company of antichrist, now that they have released xbox all the sudden is the good ferry.
You see were this is going, every one is thinking with their d**k or with their pocket.
They say BD this, BD that, If it wasnt sony/BD and was toshiba/HDDVD the locking system would be the same, movie studios would have forced toshiba to do that.......and back to were we started,
Sony's choice was to ask/offer to Movie studios what they want, Toshiba's choice was to ask/offer customers what they want,
and...we saw who had the last word and won.

2414.7.2008 6:16
varnull
Inactive

Unlike you SDF I have some principles. I don't support M$ and I don't support $ony. I will stand against any company which seeks total monopoly, be that by format,design, bribery or any other anti consumer method.

Both are companies who destroy competition and abuse their position. As a paid up member of EFF and the FSF I think it's clear what I would rather spend my money on thanks.

Your post is totally irrelevant to the discussion and completely off topic. Where does the xbox come into this debate? err.. It doesn't.

You will find I am no friend of Microsoft, but I suppose if they offered me enough money I could be swayed.

This message has been edited since its posting. Latest edit was made on 14 Jul 2008 @ 6:19

2514.7.2008 9:07
atomicxl
Inactive

This would be great if you could buy an in-spec player for less than $400. I'm still waiting for $149 standalone or a $299 PS3.

2614.7.2008 12:23

Originally posted by Tecbot:
I know everyone wants a free player with free movies all the time but wtf do normal people spend there money on that $300 is a unreachable and unrealistic price for the next generation format.
Specifically... gasoline!

2714.7.2008 13:33

Originally posted by varnull:
Unlike you SDF I have some principles. I don't support M$ and I don't support $ony. I will stand against any company which seeks total monopoly, be that by format,design, bribery or any other anti consumer method.

Both are companies who destroy competition and abuse their position. As a paid up member of EFF and the FSF I think it's clear what I would rather spend my money on thanks.

Most people see them as enemys , i dont see it like that, they are both in to this, and both are fixing up things, prices etc.

Originally posted by varnull:
Your post is totally irrelevant to the discussion and completely off topic. Where does the xbox come into this debate? err.. It doesn't.

It does, you just didnt got it.
It was just an example that when people spend their money in something like XB or PS3, HDDVD or BD they can change their minds and change course cause they see it like a competition, like a team.
Originally posted by sdf:
"I've spend my money to NONAME company so the other one is evil."
All these years MS cause windows was the company of antichrist, now that they have released xbox all the sudden is the good ferry.
Originally posted by varnull:
You will find I am no friend of Microsoft, but I suppose if they offered me enough money I could be swayed.

I am not either and i am not sony's friend either, even tho that most staff in my house are sony, but i can not accept that sony is the evil one and all the others arent, all comes down to money.
If it wasnt sony it would be toshiba or mitshubishi or what ever. (back on topic) Sony and BD did what movie studios asked for, if HDDVD was the wining format, movie studios would have asked a copy protection system from them too.
Lets hope that even tho that BD is loaded with locks they got the picture and noticed that the best way to beat piracy is low prices, and if warner is willing to, other will follow.

2815.7.2008 11:53

Looks like this whole BD experiment is failing. Good, screw Warner Bros. money hungry back-stabbers

2916.7.2008 10:55

I'd expect no-one to be leaping into a high def disc based format right now. I suspect both groups that backed each format have been looking at events with deep disappointment, if not surprise at how little public demand there has been for high def (of either flavour) when it came to it.

For those that wanted a 'Rolls Royce' high def (with image and audio quality as good as it can possibly be) there is to be nothing but disappointment and/or high margin pricing.

Dolby 5.1 (vanilla 'digital', not 'plus', version) and VC-1 is going to be 'it' by download (even Sony are offering not 1 but 2 such services, on their PS3 & Bravia HD TVs).

Any of the other options have for various reasons, rightly or wrongly, either fallen away (like HD DVD did) or just aren't selling enough to genuinely excite anyone and/or justify the costs
(which is where Blu-ray currently is).

It was fun while it lasted but disc based movies in high def will not be going mass-market.

Similarly those who keep on mouthing the phrase 'sub $200 Blu-ray players' are dreaming. They are not here and will not be here for some time yet (Q3/4 2009?).

Blu-ray is still overwhelmingly a PS3 format. Great idea to give it a starting boost but they never did work out how to transform from that niche to the mass-market in anything like a serious timescale.

You could have had HD DVD slide in seamlessly as the next big deal - particularly with combo & Twin Disc - but you (those PS3/Blu-ray fanboys amongst us) cheered on the industry as it rigged the market in favour of it's preferred (higher margin/high 'security') format.

Reap what you sow.

3015.9.2008 22:23

Originally posted by Tecbot:
wow price drops on movies and people still bicth and complain like it was their actual job, same thing happened when players kept coming down and coming down there like $300 now.

I know everyone wants a free player with free movies all the time but wtf do normal people spend there money on that $300 is a unreachable and unrealistic price for the next generation format.

People cry about drm the only reason they do is because it is the one thing that is blocking them from stealing the product...sure we can say get rid of it but im more for a society that doesnt support a bunch of thieves. i think people have been brainwashed into stupidity from all the music theyve been stealing over the years that they think its there right to get free music and movies whenever they want.
No people complain because SecureRom I believe is one of the ones that was damaging people's computers and stuff. As for it being blocking someone from stealing. Yeah that's why Spore along with other DRM stuff has been leaked out before the official release has even been released.

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