AfterDawn: Tech news

Hitachi to show off new upconversion technology

Written by Andre Yoskowitz (Google+) @ 28 Sep 2008 15:17 User comments (13)

Hitachi to show off new upconversion technology According to a new report, Hitachi is expected to show off a new "super resolution" upconversion technology at the upcoming CEATEC show in Japan.
The company says the technology will upscale DVD and SDTV images to near 1080p resolution and will also improve the way HDTV broadcasts look.

There was no detailed information on how the process will work but a researcher at the company says the technology "analyzes the luminance signals of input images before processing multiple regions at a time."

Electronista says the "super resolution technology processes images on a frame-by-frame basis, and does so in real-time. It has the ability to selectively process SDTV and HDTV images on the same screen that occur during relay broadcasts, for example, upconverting either. Also, the software can differentiate between a sharp image, such as a close-up, and less vivid areas, including backgrounds, thereby not having an adverse effect on perspective. This is in contrast with existing upconverting methods, which enhance images from a specific resolution at a fixed rate."

The technology should be integrated into Hitachi's LCD and plasma lines beginning in 2010 and the company says they hope to have a dedicated processing LSI chip developed by then.

Picture, thanks to the source:

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13 user comments

128.9.2008 18:34

Holy Crap..that is some nice picture quality, but how this looks will also depend on your hdtv. Not all HDTVs are the same quality. Definitely worth checking out since some of my fav vids will probably never make it to Blu-Ray (Black Cauldron, Tron, Warlords of Atlantis, etc)

228.9.2008 19:31

Geez...at least 4-5 times a WEEK some maker comes out with the latest ''killer'' hardware to make yur ''experience'' awesome....You people actually BUY that line!? Glad I'm a new tech retard!

328.9.2008 22:05

To me it just sounds like they are making sure that The HD TV look their best

428.9.2008 22:13

Ferrari's and Hummers (to some!) look good too..but I don't drive either. If it's HD TV, how much are you willing to PAY to make incremental improvements? I doubt many are on the market for expensive improvements. I drive a Dodge...but it sho' ain't a VIPER! Too much ''WOWEE'' turns the heads of tech readers.

529.9.2008 5:04
1bonehead
Inactive

How does this compare to the Toshiba xde-500 technology ?


The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The IFPI Are: The same anti consumer lot as listed above!
The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.

629.9.2008 8:05

Interesting technology but if a movie or series is released on Blu-ray, that will yield native 1080p resolution which trumps this one. As it is, I think this tech is only viable for people having an HDTV and wanting to watch older shows that probably won't get a BD release.

729.9.2008 8:17

Originally posted by 1bonehead:
How does this compare to the Toshiba xde-500 technology ?
@ 1 hour of processing time. It looks like they are saying that the Hitachi processes in real time. Still is nothing more than stretching Silly Putty. Taking 480 lines of quality information and magically adding 600 lines of information. Silly Putty.

Edit: That was their Blu-Ray Killer that took an hour+ to process information, not the xde-500
This message has been edited since its posting. Latest edit was made on 29 Sep 2008 @ 8:45

829.9.2008 14:19
1bonehead
Inactive

Originally posted by glassd:
Originally posted by 1bonehead:
How does this compare to the Toshiba xde-500 technology ?
@ 1 hour of processing time. It looks like they are saying that the Hitachi processes in real time. Still is nothing more than stretching Silly Putty. Taking 480 lines of quality information and magically adding 600 lines of information. Silly Putty.

Edit: That was their Blu-Ray Killer that took an hour+ to process information, not the xde-500


Can you help me out ? I don't follow you thoughts fullY.

The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The IFPI Are: The same anti consumer lot as listed above!
The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.

929.9.2008 15:02

Originally posted by 1bonehead:
Originally posted by glassd:
Originally posted by 1bonehead:
How does this compare to the Toshiba xde-500 technology ?
@ 1 hour of processing time. It looks like they are saying that the Hitachi processes in real time. Still is nothing more than stretching Silly Putty. Taking 480 lines of quality information and magically adding 600 lines of information. Silly Putty.

Edit: That was their Blu-Ray Killer that took an hour+ to process information, not the xde-500
Can you help me out ? I don't follow you thoughts fullY.
Actually, this is what I read on highdefforums:

Toshiba's Spurs-engine-based SRT technology takes 3 hours to process an hour of video. So none of this is happening in real time on the SRT machine. You have to let the laptop process the video first before you can watch the "upconverted" movie.

http://www.highdefforum.com/667806-post26.html
http://forum.blu-ray.com/showthread.php?t=59425

This Hitachi HDTV must have some really heavy-duty (and likely very expensive) processing power to be able to do it in real time.

1029.9.2008 15:04
1bonehead
Inactive

Originally posted by eatsushi:
Originally posted by 1bonehead:
Originally posted by glassd:
Originally posted by 1bonehead:
How does this compare to the Toshiba xde-500 technology ?
@ 1 hour of processing time. It looks like they are saying that the Hitachi processes in real time. Still is nothing more than stretching Silly Putty. Taking 480 lines of quality information and magically adding 600 lines of information. Silly Putty.

Edit: That was their Blu-Ray Killer that took an hour+ to process information, not the xde-500
Can you help me out ? I don't follow you thoughts fullY.
Actually, this is what I read on highdefforums:

Toshiba's Spurs-engine-based SRT technology takes 3 hours to process an hour of video. So none of this is happening in real time on the SRT machine. You have to let the laptop process the video first before you can watch the "upconverted" movie.

http://www.highdefforum.com/667806-post26.html
http://forum.blu-ray.com/showthread.php?t=59425

This Hitachi HDTV must have some really heavy-duty (and likely very expensive) processing power to be able to do it in real time.

Thanks :)

The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The IFPI Are: The same anti consumer lot as listed above!
The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.

1129.9.2008 15:19

At first I thought that the XDE-500 was the one with the Spurs chip in it but it is not. The XDE-500 was rated as Good but not worth the money.

1229.9.2008 20:04
1bonehead
Inactive

So is the processor and later LSI chip only for Hitachi tv's and not for dvd players ?


The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
The IFPI Are: The same anti consumer lot as listed above!
The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.

1330.9.2008 8:03

After reading again, your right. It is in the TV and not the Player.

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