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Microsoft introduces MSN Mobile Music

Written by Andre Yoskowitz (Google+) @ 23 Jan 2009 21:04 User comments (5)

Microsoft introduces MSN Mobile Music Microsoft has announced the launch of MSN Mobile Music in the UK, a service that will allow users to buy and download music directly to their mobile phones.
However, going against the trend, Microsoft has added crippling DRM to the tracks, as well as raised the price to above even what Apple charges on iTunes.

In an interview with PCPro, Hugh Griffiths, Head of Mobile at Microsoft UK answered a few tough questions as to why Microsoft made such an anti-consumer service.

From the interview:

With the likes of iTunes and Amazon offering DRM-free music that you can play on any device, why would anyone choose the MSN Mobile service?


There may well be people who just want to listen to the track on their mobile alone.

They can do that with iTunes and Amazon.

We will see what the outcome of this is. We'll see whether customers find it an acceptable proposition or not. We've been encouraged by the results in the first couple of weeks. It's ultimately down to consumer choice. We'd like to have offered a fuller service, we weren't in a position to do so for a number of reasons.


The fee for downloading tracks - 1.50 - is relatively high compared to 79p on iTunes and less than that on certain Amazon tracks. Why is that?

We're constantly reviewing our pricing and if we feel this price point is incorrect, we'll look to amend it.

If I buy these songs on your service - and they're locked to my phone - what happens when I upgrade my phone in six months' time?


Well, I think you know the answer to that.


Well done Microsoft, you have created a service that is guaranteed to fail.

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5 user comments

124.1.2009 0:31
duckNrun
Inactive

LMFAO...

I cannot believe (well maybe I can lol) that someone as stupid as the person was who green lighted this is even in a position to have the authority to make such decisions. LOL

The whole plan was pretty idiotic in the first place. However since there are TONS of idiots out there-- hence why spam and Nigerian scams work-- perhaps they were just betting on the odds.

The best line was: Well, I think you know the answer to that

I mean they can't even spin the actual response which would have to be (presumambly): "Well, since the songs are tied to the phone as a way to guarantee that you don't steal the music you just overpaid for whenever you upgrade, lose, or break your current phone all the music that you overpaid for will either be lost/broken with the phone or still accessable to you on the phone you just upgraded from and no longer carry with you or use. This is just another example of how piracy does harm to everyone...."

Definatelty a loser but with consumers you never really can tell.

224.1.2009 9:27

Jeezus, does Microsoft just employ the Dumbest people in the world or what? These guys are really into learning things the hard way..

325.1.2009 14:02

hmm why not just offer us a blu ray player that can also play VHS !
i bet that would sell nicely as your first if ever BD player eh Microsoft? oh and don't put BD live on it and make it so it can only play on CRT Tvs and don't forget to price it higher than the highest costing PS3 console to date. im sure sales would skyrocket.. don't you?
geez this is exactly why i read in the paper those they had to fire 5000 employees worldwide..cuz some idiot did mushrooms with his breakfast..

427.1.2009 11:46

I have just accidentally released a small droplet of urine from Laughing so hysterically. I give up! whats the Joke Microsoft? is it due to come online April 1 2026.

528.1.2009 11:48

I think its obvious, Microsoft knows Americans have had enough of all these companies trying to squeeze us of all our money and wont stand for it anymore. Even Itunes had to get rid of there DRM to keep up.
LMAO they where like hmm lets see if we can squeeze the Brits wallets instead haha! what a joke, they're in for a rude awakening.

Apple doesnt need Steve Jobs for them to prosper anymore, all they have to do is sit back and watch these companies like Microsoft destroy themselves lol.

This message has been edited since its posting. Latest edit was made on 28 Jan 2009 @ 11:50

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