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Nintendo expects DSi shortages for holiday season

Written by Andre Yoskowitz (Google+) @ 03 Mar 2009 23:10 User comments (6)

Nintendo expects DSi shortages for holiday season Nintendo is already advising would-be buyers in Europe to buy the DSi early to avoid almost inevitable stock shortages during the holiday season.
The handheld goes on sale in the region on April 3rd and UK general manager David Yarnton has added that it will be difficult to keep enough supply to satisfy demand, especially during the hectic holiday shopping season.

"I always advise people to buy early," noted Yarnton. "One of the things that people donít seem to understand is that factories are producing constantly; they donít peak and trough.

"So weíre producing product all the time, but then everyone wants it all at the one end of the year. Itís just so hard to try and keep up."


Retail chains have already reported strong demand for the DSi, which will sell for GBP 149.

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6 user comments

14.3.2009 0:01

I'm still happy with my launch date silver DS...

24.3.2009 2:43

Just a marketing fiddle to keep the price of the units high,as they did with the wii fit boards.

I always advise people to buy early," noted Yarnton. "One of the things that people donít seem to understand is that factories are producing constantly; they donít peak and trough

No downtime,no breakdowns,no planned maintenance ?.Must be a world class factory!".

34.3.2009 11:02

Originally posted by wiimatrix:
Just a marketing fiddle to keep the price of the units high,as they did with the wii fit boards.

I always advise people to buy early," noted Yarnton. "One of the things that people donít seem to understand is that factories are producing constantly; they donít peak and trough

No downtime,no breakdowns,no planned maintenance ?.Must be a world class factory!".
I think what Yarnton meant was a factory operating Monday - Friday, 9-5, produces X amount of product. Not X+1, but certainly X-1 is possible.

44.3.2009 11:42

Quote:
Originally posted by wiimatrix:
Just a marketing fiddle to keep the price of the units high,as they did with the wii fit boards.

I always advise people to buy early," noted Yarnton. "One of the things that people donít seem to understand is that factories are producing constantly; they donít peak and trough

No downtime,no breakdowns,no planned maintenance ?.Must be a world class factory!".
I think what Yarnton meant was a factory operating Monday - Friday, 9-5, produces X amount of product. Not X+1, but certainly X-1 is possible.
Yes, but the "X" that Nintendo states can be produced is never the "X" that can really be produced.

54.3.2009 15:40

Yes, it looks like nintendo has found a marketing ploy and will milk this for years to come. I estimate that by the next version of the Wii they will only produce 10 units, but take preorders months in advance.

65.3.2009 12:04

Originally posted by Coyote42:
Yes, it looks like nintendo has found a marketing ploy and will milk this for years to come. I estimate that by the next version of the Wii they will only produce 10 units, but take preorders months in advance.
Yeah, i don't buy into the whole shortages thing, sounds like another feeble method at restricting supply thus artificially increasing demand. I'd have thought they would have learnt their lesson after the farce of Wii production
This message has been edited since its posting. Latest edit was made on 05 Mar 2009 @ 12:06



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