Sony Pictures Entertainment has announced that it will begin streaming over 100 full-length feature films on its video site Crackle.com including Spider-Man 2, Stripes and Godzilla.
The move follows Sony's previous deal with YouTube to stream full movies through the popular video sharing site.
Sony notes that Crackle users only spent 5 minutes on average on the site for the month of March, and Sony is hoping to keep users around longer, especially if they are viewing more ads.
Although the site is no competition against YouTube, Hulu and TV.com, the site posted an 84 percent gain in streams to users, year on year, for the Q1.
"Our movie lineup is unmatched online," adds Sony Pictures Television senior VP of digital networks Eric Berger.
Sony notes that Crackle users only spent 5 minutes on average on the site for the month of March, and Sony is hoping to keep users around longer, especially if they are viewing more ads.
Although the site is no competition against YouTube, Hulu and TV.com, the site posted an 84 percent gain in streams to users, year on year, for the Q1.
"Our movie lineup is unmatched online," adds Sony Pictures Television senior VP of digital networks Eric Berger.
Topics
Online video
