According to the midyear report issued by the Digital Entertainment Group (DEG), sales of Blu-ray titles rose considerably so far in 2009, helping to reduce overall losses to the industry as prerecorded entertainment sales dropped 3.9% over last year. Sales of Blu-ray titles were up 91 percent, totaling $407 million. Additionally, rentals of Blu-ray titles also rose, with revenue from rentals up 62 percent.
More than 1600 Blu-ray titles are now available, and over 40 million discs have been sold in the United States. The good results are a boost to the Blu-ray format, and are contradictory to a recent Harris Poll report which would suggest most consumers are not interested in the new format at all.






