Sony Corp. will attempt to fight off the declining growth in demand for flat televisions by launching its first 3D-compatible BRAVIA TVs from next year.
At the IFA electronics trade show in Berlin, Sony revealed details about the high frame rate, 1920x1080 "pixels per eye" BRAVIA LCD TV to launch in 2010, and also that its Blu-ray players, PlayStation 3 (PS3) and VAIO brand of computers will support the technology
"As with high definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track, and we at Sony are ready to drive it home," Sony CEO Howard Stringer told the audience, according to the Financial Times.
Sony is the world's second largest manufacturer of LCD televisions, behind South Korea's Samsung Electronics Co Ltd.
"As with high definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track, and we at Sony are ready to drive it home," Sony CEO Howard Stringer told the audience, according to the Financial Times.
Sony is the world's second largest manufacturer of LCD televisions, behind South Korea's Samsung Electronics Co Ltd.
