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Movie rentals see strong growth

Written by Andre Yoskowitz (Google+) @ 10 Oct 2009 14:59 User comments (2)

Movie rentals see strong growth According to new figures from Rentrak's Home Video Essentials, US consumer spending on Blu-ray and DVD rentals exploded 10 percent year-on-year for the Q3 2008, with notable growth in popularity of Blu-ray and Redbox $1 rentals.
Overall, spending for both formats grew to $1.6 billion USD for the quarter. For the entire year through September 27th, rental spending is up 8.2 percent to $5 billion USD.

“The widespread distribution of Blu-ray titles into the primary rental channel is supporting the rapid adoption of the format by consumers, greater than what we saw on DVD,”
reported Rentrak VP Brad Hackley, via VB.

Blu-ray was the biggest gainer, with spending increasing 53.8 percent so far for the year to $313 million. For the Q3, spending on Blu was up 44.5 percent year-on-year. On the other side, DVD rentals was up 2.8 percent, and still remains the dominant media choice, bringing in $4 billion USD so far this year.

Kiosk rentals are up 120 percent this year and now represent about 14 percent of all rentals.

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2 user comments

111.10.2009 1:44

Well of coarse movie rentals have increased. i have 1 Dollar(redbox),i have 50 blank-DVDs, i now own a movie. the trend is plainly obvious.

who really watches those $250,000 fine and 2 years in prison things anymore. the FBI is not going to waist its time with us.

This message has been edited since its posting. Latest edit was made on 11 Oct 2009 @ 1:44

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211.10.2009 22:53

Well, I'm sick of shrinking DVD9 down to DVD5 and getting 60% of video quality which is already 480p at best on my HDTV: it looks like crap. All was well 4-5 years ago before the HD era, now I'd rather pay the cash for Netflix and enjoy 1080p Blu-Ray with uncompressed audio... until BD-R comes down in price ;-)

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