VideoBusiness has confirmed the new aggressive price drops.
Wattles currently owns 20 locations which were spun off from Hollywood Video when it was purchased by Movie Gallery.
It's not often that I want to have a certain video store chain arround...but Hollywood Video was great; they supported independant films and had a good selection. I'd gladdly pay $0.49 per rental for immediate indie rentals not available at bestbuy.
Here in Las Vegas,NV. USA there are only small handful of Hollywood video stores operational. I go in there today looking for "Land Of The Lost" (2009) and after a week since it's release, the wall has about 30 display boxes and none available for rent. One would think that they could get several more until the saturation point is achieved. I only went there because LOTL isn't available at Redbox.
Yeah, new releases were never their strong suit...they made it up with selection. All their stores here in florida closed up years ago...I didn't know they still existed in other states.
@KillerBug
I've got to agree with you 100% there. I would have to be in the store on opening day when they opened to get a crack at renting a new release. Whenever I couldn't get a copy of the new movies, there was always plenty of selections to be found.
Towards the end of their lifespan, the two near me (Deerfield Beach & Coral Springs, Florida) would give you two free rentals if they didn't have a new movie in stock.
Just wait for the sony/warner etc complaints of the low price, no money made crying.