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Illegal downloaders stlil buying more music than most

Written by Rich Fiscus (Google+) @ 03 Nov 2009 5:09 User comments (22)

Illegal downloaders stlil buying more music than most The results of a new study conducted by Demos, a London-based public policy think tank, once again affirm that the people who download the most music spend more than average buying music legally.
Demos talked to 1,008 UK residents between the ages of 16 and 50. Each respondent was asked about their use of both legal and illegal means to obtain music. Their conclusions match those of other studies conducted in the past.

Of those who said they download from P2P or other unauthorized sources, the number who buy "a lot more" music is almost exactly the same as those who buy "a lot less," at 10% and 11% respectively. Nearly half of illegal downloaders (47%) said it doesn't affect how much music they buy.

That should be the most important fact for record labels, because compared to the population as a whole those unauthorized downloaders buy a lot.

Although the percentage who also buy CDs was almost identical among illegal downloaders and the entire group surveyed, the average amount of money spent was considerably higher - 77 for unauthorized downloaders compared to 51 for all respondents.

In other words most people aren't downloading illegally because they don't want to pay. They do it because they love music.

Study results also indicate that most people would stop downloading illegally if there were a possibility of getting kicked off the internet for a month. For labels this must seem like a great argument for implementing Lord Mandelson's controversial three strikes plan, but is it really?

The problem with that reasoning is it doesn't address what should be the main focus of any business; how to make more money. That is, after all, what businesses are supposed to be doing.

Disconnecting file sharers from the internet doesn't just cut them off from illegal downloads. It also blocks them from reaching the legal download sites labels increasingly rely on for revenue.

If you make it harder for your customers to spend money on your product common sense says some of them will give that money to the competition. And make no mistake there's more competition for entertainment now than ever before.

If it were your business, how much money would you spend to get laws which send your customers away?

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22 user comments

13.11.2009 6:50

i am a great lover of music but that does not mean that its the price that im not worried about. the price to get a CD is like 10-15 quid. 2 reasons why people will download illegaly.

23.11.2009 9:00

I actally have to agree with this survey most of the time I think surveys are complete BS but this seems right.

33.11.2009 9:52

its a bit of both,
the magority of people do like music and will download it illegaly,
but almost all the people i know and have heard of download it because they will not go to the shop and be ripped off.

43.11.2009 11:41

If you throw me off the internet (even temporarily), I won't indeed be able to obtain stuff that is only available on P2P sites. You also cut me off Amazon, ITunes, Newegg, my Internet Provider website (where I pay my bill)and my Bank and Credit Card websites. I'll save a ton of money... What a risky idea it is to kick your best clients.

53.11.2009 12:16

I download, throw the mp3's on my iPod, listen multiple times to the entire album, and then decide whether it's a "DEL" or a "BUY". Cut me off and I'll just burn a copy of what I want from a friend and go through the same process. Everyone I know does this. No surprises here. And we all love music. We invest in our favorite artists and go to many shows.

How many surveyed buy used vs new?

63.11.2009 13:57

I would surmise that those that download alot of media enjoy it enough to want to buy it now and then... more so than the average sheep at least...

This message has been edited since its posting. Latest edit was made on 03 Nov 2009 @ 13:57

73.11.2009 14:03

What this study really shows is that the customers feel they are not getting their value from the albums. Or they feel the songs they steal aren't valuable enough to warrant payment. Either way this shows that the media industry has worked itself into a corner with sheer upkeep. They can't charge more for music as it's proven to be to expensive as it is. And they have to pay for the hookers and blow. It's a deadly catch 22.

83.11.2009 16:24

I would love to buy all my music in CDs or maybe original records someday, but for now I just don't have the money or the use for it... At 16, $250+ for an MP3 player is bad enough, and If i were to spend money on the little things like that I'll never save up enough for a car...

93.11.2009 22:52

A 35 minute CD should not cost more than a 2 hour DVD...music fans are still paying for the music, as they know this keeps the musicians playing...they just don't want to pay the awfull prices that are being charged for CDs and downloads. On top of that, the technology has not advanced in quite some time...stereo sounds like crap once you have heard a well done 5.1 or better album.

103.11.2009 23:21

i started getting music legit when the quality of p2p dropped and started having dummies advertise websites and other garbage in the songs

114.11.2009 0:51
H08
Inactive

Originally posted by Coyote42:
What this study really shows is that the customers feel they are not getting their value from the albums. Or they feel the songs they steal aren't valuable enough to warrant payment. Either way this shows that the media industry has worked itself into a corner with sheer upkeep. They can't charge more for music as it's proven to be to expensive as it is. And they have to pay for the hookers and blow. It's a deadly catch 22.
so why is a person listening to a song that they dont think is worth a dollar in the first place? .........unless that person likes listening to cr@p

124.11.2009 5:47

Quote:
so why is a person listening to a song that they dont think is worth a dollar in the first place?

-I can't think of many songs that are worth a dollar...maybe a long song like In-A-Gadda-Da-Vida or something...there are lots of songs that are worth $0.25 (buy one, steal 3). I guess this could be extended to "I'm already stealing 3, might as well steal them all"...but I want to support the artists...Cocain and Heroin are not cheap!
Quote:
.........unless that person likes listening to cr@p

-Most people do like listening to cr@p...turn on the radio if you want proof.
This message has been edited since its posting. Latest edit was made on 04 Nov 2009 @ 5:50

134.11.2009 5:53

Killerbug, you're so right...

144.11.2009 5:55

25 cents going directly to the artist would be excellent! They would make a killing.

154.11.2009 10:43
H08
Inactive

well i was trying to make an example that songs did have value (i think my songs do anyway)

164.11.2009 11:42
scum101
Inactive

My last cd sold 771 copies at 4.99 (making me and the record company split 0.12 per unit over production and distribution costs and the retailers cut)

My free (and advertised in various places) download was hit 923 times.

It's just about broken even, as we have not sold them all. There are 1200 left to gather dust in the back rooms and bargain bins. A future rarity, because there will be no more pressed or released.

Overall that shows sales do reflect downloads. It had no airplay and the only promotion was online (where there was a link to the download... not many people are going to remember a band from the 90's or buy "because it looks interesting")

I went and signed some in a town where I happened to be for another reason and we got through 46 in an hour. That was somewhere we used to play and the shop had done some small promotion.. The owner is a long time friend.

A couple of people had heard about it on the grapevine and came from further afield with the disk they had bought elsewhere. As a small run with limited output locations we were able to make very small differences to each batch so we know where they were bought. Lots of people said to me personally that they had downloaded it and wanted to hear the full quality version. Fair enough in my books.

Not bad at all.. I'm happy to hang up my guitar and notch up a final success.

174.11.2009 16:47

yeah i Stlil buy music, but i have to hear it first. some music is just overrated crap.

184.11.2009 21:42

There's not much worse than getting that much anticipated new cd, then feeling your heart drop as you realise you just paid good money for shite that you'll never listen to again. As long as the industry mercilessly crams fake poppy hip hoppy kinda rocky cardboard shit down consumers throats..... what was i saying...?

194.11.2009 21:48

....sorry. Go The Internet. I will be butt-raped by Sony no more!

205.11.2009 6:31
kegstore
Inactive

This has always been the flipside of the illegal download argument. Like others have mentioned, I usually download before I buy but if I do buy I ALWAYS buy the CD. Call me old-fashioned but I like to have something physical for my money. I have a pretty good sense of what I'm going to like, so rarely download anything that doesn't subsequently end up in my collection.

Having said all that, sometimes I do download stuff purely on the recommendation of others, and often end up buying it. Which I wouldn't do if I couldn't preview it first. So the industry is actually better off with my "illegal" downloading. Stick that in yer pipe and smoke it.

End rant.

215.11.2009 7:16

They could change the phrasing of that one sentence...

"In other words most people aren't downloading illegally because they don't want to pay. They do it because they love music."

That first sentence is really misleading, the two should also be conjoined. It should read:

"In other words most people are downloading illegally not because they don't want to pay, but because they love music."

This message has been edited since its posting. Latest edit was made on 05 Nov 2009 @ 7:17

225.11.2009 9:54

scum101 keep hanging in there. Word of mouth is very slow. I am buying music 10-20 yrs old in one case 30+ yrs. I never heard of these artists in the normal channels but they were worth supporting. Sometimes it is difficult to find new not used 'unlisted' artists work after so many years. I am happy to vote with my pocket book. I also have NEVER paid to download an mp3. If I am buying, I buy the CD. I already have the music. I would only do that if I couldn't find a new CD and the artist was too good not to support them. I have about a dozen artists I will be looking to purchase so if I can't find any from one I will just buy another. The album doesn't matter too much. I look for my favorites but will settle with something by the artist.

The music industry is dispicable. They have no taste. They can't see the value of a great artist. They use formulas not their heart to descide who they will sponcer. THAT is why they are losing money. That and they see the customers as cattle to be used not to be be treated in a friendly mannor.

If they sold music at a fair price they would have more money than they could amagine.

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