AfterDawn: Tech news

People don't want to pay for content online, ever

Written by Andre Yoskowitz (Google+) @ 15 Dec 2009 13:33 User comments (16)

People don't want to pay for content online, ever According to a new study by the GFK Group, Internet users do not want to pay for online content, ever, no matter the content.
The study, based on interviews with 16,800 adults in the United States and 16 European nations showed that 87 percent of respondents are not willing to pay for online content, and 33 percent even said they wanted everything for free, without ads.

The numbers were most skewed in Eastern Europe where only 7 percent of all the respondents said they would pay for online content, while the numbers were better in the U.S. where 17 percent said they were willing to pay. However, 21 percent of Americans were in the "free, no ads" category. The numbers are slightly better in the UK, at 18 percent willing to pay and Sweden had the highest at 23 percent.

In Spain, 54 percent of respondents said they want everything free, with no ads, a huge number for the developed nation. The same went for France, at 50 percent. France only had 8 percent of respondents willing to pay at all.

The study is bad news for content holders, who have been struggling to find profitable ways to bring content online.

Full press release, in German: GFK Group

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16 user comments

115.12.2009 15:30
manrod
Inactive

I'm not at all surprised and I would have thought the U.K would be the highest. Seeing as the retarded 'broadband tax' bill is going round in the U.K. I'm sure the money will be put to good use though, i'm sure it will be used on much needed things like new 2nd homes, huge ass flat screen T.V's and bird tables amongst other things for the 'Politicians'.

Note foe the U.S readers:

Please have a look at this article to shed some light on what i'm talking about:

http://www.telegraph.co.uk/news/newstopi...r-mps-expenses/

215.12.2009 16:16

Adds are not so bad but I am waiting for full streaming ala cart service from the net because cable and sat have dropped the ball and hide it from the public...

316.12.2009 3:27

well its the internet.you pay for the computer&the connection& the connection setup so we should get something for free.its not like we are getting ipods and big screen tv's for free we get information and music/game/movies in a computer format for free.physically we are not getting anything for free.if it ever gets to the point where it cost money to use forums or use facebook or browse websites i won't use the internet and probably a lot of people will stop using the internet.Ads do get annoying but i'm use to it.


custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.

416.12.2009 6:54

so you want things for free, but the site owner has to pay the server right? Unless he considers it a charity donation (and I doubt you can discount it from your tax bill), he has to put up adds.
Even though 50% in Spain doesn't want adds, almost every site has them and lots of them (90% of anything related to video or warez) has porn. Also Spain is probably the country with the least donations to site-owners (for sure they receive a lot less compared to the US, Germany or the Netherlands).

516.12.2009 6:59

Originally posted by patrick_:
so you want things for free, but the site owner has to pay the server right? Unless he considers it a charity donation (and I doubt you can discount it from your tax bill), he has to put up adds.
Even though 50% in Spain doesn't want adds, almost every site has them and lots of them (90% of anything related to video or warez) has porn. Also Spain is probably the country with the least donations to site-owners (for sure they receive a lot less compared to the US, Germany or the Netherlands).
Most of the time ad rev dose cover that unless you bite off more than you can chew, but I would not mind paying 1-3$ a month for something that gives me say oh 30GB of bandwidth a month then another 5-6 for unlimited.

I think its not so much people don;t want to pay its mroe people don't want to pay to much most services wanting more than 8 bucks a month (the crap that wants 30+ a month is ridiculous...)

616.12.2009 8:13
atomicxl
Inactive

Pretty pointless survey imo. I'm sure 100% of people who buy cars would like to have gotten their vehicle for free as well. same for people buying houses, shopping at grocery stores, etc.

716.12.2009 18:41
Icanbe
Inactive

Not suprised by this at all.

816.12.2009 19:25
bhack
Inactive

the only things i dont pay for(the only things i download) on the internet are movies. Ive recently found a new blog http://i'manidiot.com edited by ddp that gives reviews of newly realesed movies and then links to the torrent site. All there movies are DVDR quality and some of them are even still in theaters. By far the best place Ive been to for this, by far.+rep

This message has been edited since its posting. Latest edit was made on 16 Dec 2009 @ 23:16

916.12.2009 22:59

freetard for life!

1017.12.2009 16:55

i wonder if any of the (quote georgeluv) freetards realise that if they didnt pay for these services then they wouldn't exist.

1117.12.2009 17:02

Originally posted by wmccusker:
i wonder if any of the (quote georgeluv) freetards realise that if they didnt pay for these services then they wouldn't exist.

The trouble is humanity is made of sheeple the majority will always be dumb and playable thus business will get by, least untill it implodes on its own greed.

You seem to think business has not conglomerated to the point that money you spend on items and services dose not trickle to media one way or another....

1217.12.2009 17:56

Originally posted by wmccusker:
i wonder if any of the (quote georgeluv) freetards realise that if they didnt pay for these services then they wouldn't exist.
I wonder if you realize all those services were created before there was a subscription model, which means they did exist before we "paid" for them, which means you haven't got a clue what you are talking about.

You may be happy to be a cash cow. Other people are saying to the corporations, "Keep looking for another way to earn money. There are some things people are willing to pay for and some they aren't. Whining about it because you want to get paid without having found something acceptable isn't going to get the job done."

Just like the stock market, there is a support level at which the cost of something is equal to what people are willing to pay. For some, the cost is advertising. When the ads are intrusive enough, some people are willing to pay for "premium" services to avoid ads. But neither of those are off/on switches. When the ads become too intrusive, people quit accepting the content, which reduces the ad revenue, which lets the corporation know they've gone too far. This isn't rocket science and it shouldn't be too difficult for you to figure out.

One more things. Different people have different support levels, for both ads and money. If you are willing to pay, and I'm not, isn't that just fine? As long as you don't have to pay more than you are willing to pay, why should it matter to you what I pay?
This message has been edited since its posting. Latest edit was made on 17 Dec 2009 @ 18:04

1317.12.2009 19:37

well for one thing, downloading files, eg. games, movies, music, etc, which we dont want to pay for, we have to illegaly download them, or wait untill a friend has what we want an copy the disk or whatever we have to do to get a free copy, either way it reduces the amount of money the companies have to make these products, such as games, in the first place and leads to will lead to reduced quality games in the future.
it also has a direct effect on the honest people who pay for their software, movies, etc as we suffer. couple of months back an ex sony uk exec. said that to support the industry as each sale did ten years ago, then each game (across all platforms) will need to be sold for 70 or more (this can be found in an afterdawn article which i cant find for the life of me).

Quote:
ToadWiz: If you are willing to pay, and I'm not, isn't that just fine? As long as you don't have to pay more than you are willing to pay, why should it matter to you what I pay?

i (appropriate to anyone) would either have to miss out on game, illegally download a copy riddled with virus and kill my computer, or pay an extorionate amout for a game because you are a cheapskate.
flame me all you like, i dont care as im sure there are many people who feel the same as i do.

1417.12.2009 23:02

Quote:
wmccusker: well for one thing, downloading files, eg. games, movies, music, etc, which we dont want to pay for, we have to illegaly download them, or wait untill a friend has what we want an copy the disk or whatever we have to do to get a free copy, either way it reduces the amount of money the companies have to make these products, such as games, in the first place and leads to will lead to reduced quality games in the future.
Look, piracy is a valid topic, but comparing piracy to a free service versus a pay service is mixing apples and oranges. Your original statement was, "if they didnt pay for these services then they wouldn't exist." Are you conceding that with the change of topic, or do you really think that using a free service equals piracy?

Quote:
wmccusker: i (appropriate to anyone) would either have to miss out on game, illegally download a copy riddled with virus and kill my computer, or pay an extorionate amout for a game because you are a cheapskate. flame me all you like, i dont care as im sure there are many people who feel the same as i do.
It's you who seem to resort to flames when you are caught in your own illogic. I AGREE with you that if a game maker wants to charge (whatever) for a game, that's their right and I expect people to pay, or at least forego the game if they aren't willing to pay. But that's completely different from saying I don't want to have paid for a game system AND a game AND THEN have some money-grubbing company want to charge me for playing the game.

As far as downloading virus-ridden software, if that's what people want to do, a virus is what they deserve. I want to see programmers compensated for their work. But I'm not interested in buying Bill Gates another Cadillac because, having made money on the XBox and on the Game he sold me, he now thinks he deserves some more.

Further, I'd suggest you look into FOSS projects. (Free and Open Source Software.) No they aren't as good as commercial, at least not now, but they are getting better and they have less bugs and less viruses. That's what Sony, M$, Nintendo and so on are REALLY worried about. They want to get the subscription model established before FOSS starts taking their business.

1519.12.2009 23:37

i am sorry for the relation to piracy but the two are intertwined,
i do know that there are open source software and specific free software, most of which are less efficient and user friendly than the subscription

i mean take itunes for example, when it works (i use windows so this is a rarity) it works seamlessly and perfectly. compare that to windows media player (and there may be some people who prefer this) which does just enough to keep us happy, compare that to winamp and we have an itunes beater, handsdown.
Xbox Live is ten times better than PSN (and im a sony fanboy) because its a subscription service and the some of the money is put back into the r&d to improve it even more.

i admit that if i could do everything tht i pay for, for free then i would as long as it worked roughly the same and to the same standard. if we use free services just because wen dont want to pay then we will most likely detract from our user experience, the experience of other users and the possible future experiences by us when we may have to use the subscription service for some currently unknown reason.

1622.12.2009 18:14

i think the reason people dont want to pay for certain services is because, they have to: pay for the game console, pay for the game, pay for the ISP to play online (which may or may not be good, depending on your locale), AND pay a subscription fee just to play a game that i already paid good money for. with all of these avenues where your money is leaving you, people would look for at least something to be free.

advertising that helps to pay for content is great. i use hulu like once a week to watch a show or 2. they have limited interruption with only 1 ad per commercial slot. while it's better to NOT be interrupted, theirs was not so terrible. when advertising does nothing but make you sick of it, then it becomes a problem. if i'm playing a game and it's interrupted to tell me how great coka cola is, when i dont even drink it, is unacceptable. but for the most part adverts dont stab you in the face and shove 47tons of crap down your throat, so ad-supported free content is a medium i can work with. worst case, i can just find the site/ip and block it with some ad-block technology or host-file blocking. i do that when i am online to avoid seeing so many unnecessary things while surfing.

pirates, or illegal downloaders who just hate paying for things period probably have a reason for what they do. i can see this being an issue of, "if the capability is there, then why not use it?" unfortunately i was in that boat when napster first came out. i was like, "well.... since it's here, i might as well use it." i dont get into that anymore because now that i have internet at home (was using it at college), i dont want some company telling me that i'm being sued for $500K for sharing 12 songs because i 'could have' made it available for others to download.

i know other illegal downloaders do it for profit. i knew a guy who was the "bootleg dvd man". he approached me asking me if i wanted to buy some crap off him. i almost cussed him out about it. i'm pretty sure it's not difficult at all to download something from the internet. with all the ways to download something, most of which appears free, it's too easy to become a pirate and try to profit. stupid internet.

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