Warner Music Group (WMG) announced a deal with online video service Hulu to offer music videos, artist interviews & concerts from Atlantic Records, Rhino Records and Warner Bros. Records. This follows a deal with EMI, which brought that label's content to the service last month.
Hulu is in the process of launching pages for a variety of artists. One has already been established for the band Muse, and pages for Jason Mraz and Fueled have been announced.
More artist pages will be announced early next year.
Its nice to see Hulu continue to expand their offerings and music is certainly a logical step. Still, it's worth noting that as more content partners have come on board there has been increasing pressure on Hulu executives to control access more tightly.
It was this pressure which led to both TV.com and Boxee users losing the ability to stream videos from Hulu earlier this year.
Labels like WMG have a history of insisting on limiting online offerings to the point of devaluing them. If adding their content ultimately means tighter restrictions on how you can watch Hulu videos it's a step in the wrong direction.
More artist pages will be announced early next year.
Its nice to see Hulu continue to expand their offerings and music is certainly a logical step. Still, it's worth noting that as more content partners have come on board there has been increasing pressure on Hulu executives to control access more tightly.
It was this pressure which led to both TV.com and Boxee users losing the ability to stream videos from Hulu earlier this year.
Labels like WMG have a history of insisting on limiting online offerings to the point of devaluing them. If adding their content ultimately means tighter restrictions on how you can watch Hulu videos it's a step in the wrong direction.
