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Sony Ericsson rejected opportunity to build Nexus One

Written by Andre Yoskowitz (Google+) @ 20 Feb 2010 15:58 User comments (3)

Sony Ericsson rejected opportunity to build Nexus One According to Sony Ericsson president Bert Nordberg, the company rejected the opportunity to build the Google Nexus One, saying that it did not want to gain a reputation as a subcontractor. After SE turned down the offer, HTC gladly took the chance to manufacture the smartphone.
Although sales of the Nexus One have been rather small by most standards, HTC gained tons of publicity from the partnership, with their CEO given a few minutes to talk at the much-hyped Nexus One launch last month about his company and the brand itself.

Sony Ericsson has seen over $1 billion in losses over the past year, and continues to lose market share to rivals, leading to over 2000 layoffs.

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3 user comments

120.2.2010 16:17

I don't really feel this is anything to announce or brag about. The Nexus could have possibly helped Sony Ericsson

220.2.2010 19:26

Originally posted by drzayus01:
I don't really feel this is anything to announce or brag about. The Nexus could have possibly helped Sony Ericsson
This is exactly the reason this is news. Sony was dumb enough to turn this offer down.

320.2.2010 22:37

Yep, that's pretty much what I feel here too, and they lost $1 billion and handed over a pink slip to 2000 of its former employees. Gee, I wonder why?

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