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Twitter set to launch advertising platform

Written by Andre Yoskowitz (Google+) @ 23 Feb 2010 21:04 User comments (2)

Twitter set to launch advertising platform According to a MediaPost report, Twitter will be launching an official advertising platform, with head of product management and monetization Anamitra Banerji confirming it at the IAB Annual Leadership Meeting.
The platform is "only in the test phase," however. When asked how it would work, Banerji says it will be "explicitly clear that a sponsor paid for the ad," and it will be "relevant and useful, so the user doesn’t think of it as an ad."

As reported today,
the company says they receive and distribute about 600 Tweets every second, reaching a popularity almost as high as Facebook, meaning advertising revenue could be very high if done correctly.

We will keep you updated when the platform is better explained.

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2 user comments

123.2.2010 23:40

And we all saw how that worked out for Napster.

226.2.2010 15:29

Everyone is cashing in on this concept. Napster was before it's time and before this was the way to make financial gains. Not saying napster is THAT old school but just the past 4 years is where ads have gone from a few million dollar machine to a billion dollr machine.
This will work. I am just waiting for paid company ads.

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