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One million fewer legal music downloaders in 2009

Written by James Delahunty (Google+) @ 25 Feb 2010 14:20 User comments (6)

One million fewer legal music downloaders in 2009 Compared to 2008, buyers of music downloads through the Internet actually deceased in 2009 by about one million people. The figures come from the NPD Group, but Russ Crupnick, an NPD senior industry analyst, believes there is no reason for the music industry to panic about the declining digital music customers.
Speaking at the Digital Music East conference on Wednesday, he told a gathering of music and technology executives that most of the lost customers were older users who had only recently started using the Internet for the first time and decided to try out music download sites.

In fact, the average music downloader is now spending more money on music than previously. Consumers spend an average of $50 a year on music downloads, up from $33. "You got some maturity in the marketplace," Crupnick told the audience.

"If I ran a record label, the first thing I would do is go out and hire a consumer promotion person from Kraft or Colgate. The consumer is saying they wanted to be promoted to and persuaded to come try this." He suggested that the music industry follow the examples of Kraft and Colgate and attempt to entice consumers with promotions such as bundled songs at low prices.

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6 user comments

125.2.2010 16:03

do you think the labels forcing apple and amazon to increase prices might have something to do with this ?

Der!

225.2.2010 18:27

How are they even coming up with these statistics I think they should show how the come to these conclusions so they can at least be a little convincing.

326.2.2010 1:48

A track at 99 cents was a good price for me. Now tracks are starting to go up to 1.23 unless you buy the album which is obviously the better deal than picking out the songs you want.

426.2.2010 11:48

iTunes went up, but not Amazon with regards to INDEPENDENT non-RIAA music, especially what I mostly buy, house and trance. So I'm happy to continue buying from Amazon.

54.3.2010 13:09

Quote:
Compared to 2008, buyers of music downloads through the Internet actually deceased in 2009 by about one million people.

They DIED?!


;)

64.3.2010 13:10

Price has always been a key factor on how much you sell. If they lowered their prices they would sell more. Instead the raise prices and pretend not to understand why they lost business.

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