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Movie theater group attacks changes in movie release windows, VOD plans

Written by James Delahunty (Google+) @ 21 Jun 2010 1:16 User comments (7)

Movie theater group attacks changes in movie release windows, VOD plans A trade group representing movie theater operators - amusingly called NATO (National Association of Theater Owners) - ran a full page trade ad on June 16th attacking changes in the theatrical release window of movies as well as pressing studios not to adopt VOD distribution to compete with theaters.
Some cable companies and movie studios have thrown around some ideas to provide video-on-demand (VOD) access to films not long after their theatrical release and well before they land on DVD or Blu-ray. NATO warned studios that such services would undercut the value of a typical movie ticket, saying that a lot of people could view a VOD feature at the same time, with just one payment.

"Collapsing windows muddies the value proposition for the consumer, blurs distinctions between theatrical and ‘straight-to-video’ and undercuts one of the important selling points for theatrical exhibition — the timeliness of the exclusive event," NATO warned.

NATO also tapped the fears among Hollywood execs about the future of services such as Redbox, whose kiosks offer very-low-priced rentals of movies. Most Hollywood studios have enforced 28-day delays for kiosks (after DVD release) due to fears that they could hurt sales of brand new titles.

NATO questions why they would want to risk the same "profit-cannibalizing self-competition" by changing release windows or offering early-viewing via VOD services.

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7 user comments

121.6.2010 17:07

They wont lose the normal theater watchers, but have the opportunity to gain the people(like me) who wont pay for the ticket, drink, snacks etc. Us who wait will be more inclined to look at that option.

221.6.2010 20:28

What ! people still go to theaters,nah i'd rather wait for a movie to come out on dvd then i can pause if i need a pee

324.6.2010 3:31

Basically they are concerned that more people will realise that movie theatre tickets are over priced and will just wait for 2nd tier release. Hell, more and more people have nice flat screens at home, what are you missing not going to the cinema with most movies?

424.6.2010 3:48

Originally posted by sssharp:
They wont lose the normal theater watchers, but have the opportunity to gain the people(like me) who wont pay for the ticket, drink, snacks etc. Us who wait will be more inclined to look at that option.
You are so right! The cost of the ticket is nothing compared to the hosing you take on outrageously-priced snacks! Who can afford it?

524.6.2010 20:00

I rarely ever go to the theaters anymore, I'm tired of getting into fights with people to tell them to shut up and stop talking or using the phones and don't wont to get escorted out by the police anymore.

I rather just watch it on my big TV and home theater system, and pay for my own food, and just like the other guy and pause the movie so I can pee or take poop... haha

625.6.2010 9:55

Totally not worth going to the movies with the cost of prices, snacks etc.

729.6.2010 9:49
michmed
Unverified new user

Quote:
pause the movie so I can pee or take poop... haha
Not to mention some theaters don't appreciate the smell of ganja and sometimes I like to pause to grab some doritos

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