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Hulu viewership nosedives after comScore changes methods

Written by Andre Yoskowitz (Google+) @ 28 Jul 2010 21:01 User comments (9)

Hulu viewership nosedives after comScore changes methods Hulu, the United States' long-time second most popular streaming video site saw its viewership nosedive for the month ended June 30th, after comScore changed their measurement methods.
In May, the site had an estimated 44 million viewers, says comScore, with that number falling to 24 million in June.

The giant drop was the largest of any of the top Internet video sites, dropping the site from second to tenth, in terms of online video traffic in the U.S.

While the number drop seems huge, the new numbers mainly underscore a different and lingering problem; the fact that measuring online audiences remains unreliable.

Three companies, ComScore, Nielsen and Quantcast, each measure differently, so numbers may be similar but never equal.

Says one digital media strategist of the difference in numbers, and the overall problem of unreliability: "You would think 15 years on, we would be in a better place. But we're still talking about fundamental discrepancies in things like page counts."

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9 user comments

129.7.2010 4:10

Yup...when you can get to the video page, just to get a message that it is not supported on your device just because they are being ***holes, that counts as a view. At this point, I don't even care if they remove their android blocking, I will never go back to those pricks ever again.

229.7.2010 12:17

who uses it anyway, people have private media servers these days

329.7.2010 12:23

If it worked with android and iphone, then at least they could get a piece of the mobile market...but they block android, and apple has no flash!

42.8.2010 12:06

lets not ignore the 800 pound gorilla standing in the room:
COMMERCIAL ADVERTISEMENTS IN THE PAID CONTENT!
people are bailing on hulu because they put commercials in the programs even after you become a member!

they seem to be using the cable tv model of doing business;
you buy access, then watch tv with commercials included.

but this is the internet!
not television.
i simply REFUSE to go down that road.

hulu is o-k for free to watch old night gallery shows,
but when i heard that paid members STILL get commercials in the programming ...well that just sucks balls!

hulu can suck it.
there i said it.
and so many others share my sentiments...
NETFLIX FTW !! SDMF \\nn//

52.8.2010 12:28

Meh, I blocked the ads with Peerblock. Now I simply wait 30 seconds for my video to resume :S But I just finished "Kyle Xy", so I don't know yet if there's a reason for me to have hulu stream me videos again. Probably would have watched them on netflix, but unfortunately netflix is not currently streaming Kyle xy...
Kyle Xy is incredible! ;)

62.8.2010 13:40

Originally posted by Slippster:
lets not ignore the 800 pound gorilla standing in the room:
COMMERCIAL ADVERTISEMENTS IN THE PAID CONTENT!
people are bailing on hulu because they put commercials in the programs even after you become a member!

they seem to be using the cable tv model of doing business;
you buy access, then watch tv with commercials included.

but this is the internet!
not television.
i simply REFUSE to go down that road.

hulu is o-k for free to watch old night gallery shows,
but when i heard that paid members STILL get commercials in the programming ...well that just sucks balls!

hulu can suck it.
there i said it.
and so many others share my sentiments...
NETFLIX FTW !! SDMF \\nn//
Concisely said!

72.8.2010 20:18

so, there are commercials in their paid service? that is lamesauce.

83.8.2010 16:07

Originally posted by Zealousi:
who uses it anyway, people have private media servers these days
Yes, I do. Unfortunately, if you want a broadband connection with a decent upload speed for video streaming, you have to pay through the nose for it. My $35/Mo AT&T DSL is ~3.5Mbps download and a whopping 50Kbps upload (measured).

916.8.2010 14:16

Since people in the US don't consider it important to upgrade bandwidth, the best net speed in my neighborhood is too slow to view streaming video. Embarq/Centurylink hasn't upgraded my 512k DSL service in 8 years...I don't see it getting better any time soon.

I don't make this comment as a complaint really, just stating a fact that many areas who would LIKE to use services like Hulu and Netflix cannot.

This message has been edited since its posting. Latest edit was made on 16 Aug 2010 @ 14:18

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