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Consumers hate 3D glasses, says Nielsen study

Written by Andre Yoskowitz (Google+) @ 11 Sep 2010 17:00 User comments (20)

Consumers hate 3D glasses, says Nielsen study According to a new consumer study by Nielsen, users who have experienced 3D HDTVs, ones that require special glasses, are less interested in buying a 3D set than those that have not.
"It's a marketing challenge," adds Frank Stagliano, Nielsen's general manager of TV Primary Research.

The report, titled "Focusing on the 3DTV Experience," is the "first professional study of a group that represents the whole country and has experienced 3D TV firsthand," says Stagliano.

Stereoscopic glasses were the biggest deal breaker in regards to purchasing a set, with almost 50 percent of the 425 people surveyed complaining that they are uncomfortable or a "hassle."

89 percent of those surveyed complained that wearing the glasses made it almost impossible to do anything else.

Says the study: "A lot of consumers, especially younger ones, like to multitask and were irritated that they can't."

Additionally, rival technologies and the expensive price of the glasses are additional "turn-offs" for 3D TVs.

Says Stagliano (via USA Today): "If I bring my Sony glasses over to a friend's house with a Samsung (3D TV set), they won't work. Viewers really get upset at that stuff."

Overall, only 25 percent of consumers want a 3D set before trying it, with that number falling to 12 percent after they have experience one.

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20 user comments

111.9.2010 17:13
davidike
Inactive

no **** sherlock! but they will push this rubbish 3d on us all and try to force us all to update our media yet again.

love sony's recent get out of jail free disclaimer regarding possible health effects from 3d.

Originally posted by sony:
"Some people may experience discomfort (such as eye strain, eye fatigue or nausea) while watching 3D video images or playing stereoscopic 3D games on 3D televisions. If you experience such discomfort, you should immediately discontinue use of your television until the discomfort subsides.

"SCEA recommends that all viewers take regular breaks while watching 3D video or playing stereoscopic 3D games. The length and frequency of necessary breaks may vary from person to person. Please take breaks that are long enough to allow any feelings of discomfort to subside. If symptoms persist, consult a doctor.

"The vision of young children (especially those under six years old) is still under development. SCEA recommends that you consult your doctor (such as a pediatrician or eye doctor) before allowing young children to watch 3D video images or play stereoscopic 3D games. Adults should supervise young children to ensure they follow the recommendations listed above."

This message has been edited since its posting. Latest edit was made on 11 Sep 2010 @ 17:18

211.9.2010 17:57

You mean hate 3D .......


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Lets renegotiate them.

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311.9.2010 19:36

Nielsen, a man with common sense.

411.9.2010 21:48

I checked out one of these 3D TV's at a local big box store they had on display. It was OK, but it reminded me of the 3D movies I watched as a kid in the 50's. At least the glasses aren't made of cardboard and colored cellophane anymore. I wouldn't considering buying one of these.


"Do not underestimate the power of an enemy, no matter how great or small, to rise against you another day." - Atilla

512.9.2010 3:46

Why wouldn't they make universal glasses that work with all 3D TV's?
I'm new to this, but why do they only work with the brand you purchase them with? Are they wired or something?

612.9.2010 8:59

It's not "a marketing challenge"...it's called a marketing GIMMICK! TV manufacturers wanted more people to buy new TVs and the only way to try getting people who've already had HDTV for a few years to consider a new one was to offer stuff like 3D.

712.9.2010 12:05

The really funny part of this story is that when shown 3D in action less people said they were interested in it!

So, show off 3D to the general public so they get a good 1st hand look at it and the response is they turn off to it.

I just wonder why they are bothering, most of what we watch on our TVs is best watched in 2D anyways.


813.9.2010 10:35
jimmythekid
Unverified new user

What about 3DTV's without glasses? We landed a man on the moon in 1969....3D without the glasses has been available for at least the past 20 years....why the hell did the entire TV industry bank on using the same technology as in the theaters....Didn't they commission any of these studies before they invested billions?

or wait, they didn't invest anything, its the same TV with a 10 dollar chip in that works with your glasses.....

Its called the result when you take the easy way out and ignore all the signs...

913.9.2010 10:59

Originally posted by jimmythekid:
What about 3DTV's without glasses? We landed a man on the moon in 1969....3D without the glasses has been available for at least the past 20 years....why the hell did the entire TV industry bank on using the same technology as in the theaters....Didn't they commission any of these studies before they invested billions?

or wait, they didn't invest anything, its the same TV with a 10 dollar chip in that works with your glasses.....

Its called the result when you take the easy way out and ignore all the signs...

1013.9.2010 11:05

I remember reading in Popular Science Magazine decades ago that hologram TV's would obsolete regular CRT Screens. Here's an article from TVPrediction.com in 2007 that talks about the technology. We can send robots to Mars, but can't figure out 3D TV without glasses, or bring hologram TV to market.

http://www.tvpredictions.com/hologramtv041807.htm

1113.9.2010 13:01

Yeah that was a no brainer. If you buy one of these sets expect there to be little out for them as they are going to be a big FAIL.


Just my $0.02,

dEwMe

1217.9.2010 13:36

This is all good.

This technology is in its infancy. They will need to fight over a standard once it is set then it will be ready for prime time. Most person would prefer good 3-D without the glasses. I think would probably prefer good with glasses vs poor without. I don't like to multitask if I am watching a movie.

1317.9.2010 14:44

Meh 3D is as useful as tits on a zombie....


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Lets renegotiate them.

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1417.9.2010 17:20
davidike
Inactive

Originally posted by ZippyDSM:
Meh 3D is as useful as tits on a zombie....
lmao. and you are 100% correct.

1518.9.2010 16:53

Toshi's working on a 3d telly that works without glasses anyway.

Similar to the tech that will be used on the DS2.

Remains to be seen whether it has to be seen from a sweet-spot in the room to work.


Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

1620.9.2010 21:13

Originally posted by jimmythekid:
What about 3DTV's without glasses? We landed a man on the moon in 1969....3D without the glasses has been available for at least the past 20 years....why the hell did the entire TV industry bank on using the same technology as in the theaters....Didn't they commission any of these studies before they invested billions?

or wait, they didn't invest anything, its the same TV with a 10 dollar chip in that works with your glasses.....

Its called the result when you take the easy way out and ignore all the signs...
Just read that Sony,Panasonic,and Toshiba are working on 3D tv
without glasses.Toshiba hoping to have it ready for this Dec.

Sony HDTV KF-E50A10
PS3 ( 60gb)
Toshiba DVD Player SD-4980SC ( upconverting)

1720.9.2010 23:18

Originally posted by dvdS.L.S:
Originally posted by jimmythekid:
What about 3DTV's without glasses? We landed a man on the moon in 1969....3D without the glasses has been available for at least the past 20 years....why the hell did the entire TV industry bank on using the same technology as in the theaters....Didn't they commission any of these studies before they invested billions?

or wait, they didn't invest anything, its the same TV with a 10 dollar chip in that works with your glasses.....

Its called the result when you take the easy way out and ignore all the signs...
Just read that Sony,Panasonic,and Toshiba are working on 3D tv
without glasses.Toshiba hoping to have it ready for this Dec.
I bet they will be expensive.

1821.9.2010 4:25

Originally posted by Mez:

I bet they will be expensive.
What new technology isnt?

OS: Kubuntu 12.10/Windows 8 -- CPU: Intel Core i7 2600K -- Motherboard: MSI P67A-G45 -- Memory: 2x4GB Corsair Dominator -- Graphics Card: Sapphire 4890 Vapor-X -- Monitor: Dell 2208WFP -- Mouse: Mionix NAOS 5000 -- PSU: Corsair 520HX -- Case: Thermaltake Mozart TX -- Cooling: Thermalright TRUE Black Ultra-120 eXtreme CPU Heatsink Rev C -- Hard Drives: 1x180 GB Intel 330 SSD/1xWD 1 TB Caviar Black/1xWD 2 TB Caviar Green/2xWD 3 TB Caviar Green

1921.9.2010 12:38

Originally posted by dvdS.L.S:
Originally posted by jimmythekid:
What about 3DTV's without glasses? We landed a man on the moon in 1969....3D without the glasses has been available for at least the past 20 years....why the hell did the entire TV industry bank on using the same technology as in the theaters....Didn't they commission any of these studies before they invested billions?

or wait, they didn't invest anything, its the same TV with a 10 dollar chip in that works with your glasses.....

Its called the result when you take the easy way out and ignore all the signs...
Just read that Sony,Panasonic,and Toshiba are working on 3D tv
without glasses.Toshiba hoping to have it ready for this Dec.

Does it require a sweet spot in the room to view it from? i.e. what is the viewing angle?

Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

2022.9.2010 13:23

Ok, from what I've Googled the viewing angle is from 15-30 degrees and the sets are 800p. The Ninty 3DS has to be looked at straight on and I'm willing to bet the actual viewing angle is only 15 deg for the Toshies.

And they'll cost a lot.

However, there is reduced eyestrain and the picture is brighter apparently.

I reckon we're gonna have to wait a few years for it to get better.

I've read that you have to wear those stupid glasses to even watch 2d on those other sets.


Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

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