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Games industry confident after strong sales of top titles

Written by James Delahunty (Google+) @ 09 Oct 2010 22:04 User comments (3)

Games industry confident after strong sales of top titles The video game industry is confident of a strong holiday season performance following strong sales of top video games recently released. New titles from popular franchises are boosting confidence in holiday sales. After Halo Reach made $200 million in its first day on sale, Electronic Arts' FIFA 11 went on to become the fastest-selling sports game ever.
U.S. games industry figures for September are due out next week from NPD, which will help to give a clearer picture. Arvind Bhatia, a Sterne Agee analyst, expects the numbers to be better than August's dismal 10 percent hardware and software sales drop.

"It's a tough economy, but the overall picture for video games is starting to look a little bit better," Bhatia said. Activision also revealed this week that its online RPG, World of Warcraft, has 12 million subscribers which is the most it has ever had at any given time.

"When you look at how the industry looks today, we are seeing the top products doing really well," said Paul Sams, chief operating officer of Activision's Blizzard Entertainment.

U.S. video game sales are down 8 percent so far this year, following an 8 percent drop in 2009, worrying the $60.4 billion global industry.

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3 user comments

19.10.2010 22:20

And then they bitch about piracy.

29.10.2010 22:44

Originally posted by ROMaster2:
And then they bitch about piracy.
They always have to complain. However, games like Reach and FIFA 11 show that a great game can (and will) sell well. Piracy isn't a huge problem, it's all the shovelware that is produced between "Blockbusters".

Regarding Halo: Reach, it was leaked over three weeks early and it still made $200 million on launch day.

"The only people who should buy Monster cable are people who light cigars with Benjamins." - Gizmodo

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