Starbucks, Yahoo team up for in-store digital content

Written by Andre Yoskowitz @ 21 Oct 2010 1:17 User comments (2)

Starbucks has partnered with Yahoo this week to launch the Starbucks Digital Network, a Web portal with content that can be accessed only when you are using Starbuck's free Wi-Fi.

The network will launch on Wednesday and will be available in all 6800 Starbucks locations.

Starbucks Digital Network will have six channels: News, entertainment, wellness, business and careers, My Neighborhood, and Starbucks. Additional partners are the Bookish Reading Club, Foursquare, Good, LinkedIn, New Word City, and The Weather Channel.

The free Wi-Fi is accessible via smartphones, tablets and laptops and requires a quick login.

"The team at Starbucks wanted to enhance the time our customers spend in our stores, so we had a vision to create something new, localized, unexpected… and online," says Adam Brotman, vice president of Starbucks Digital Ventures. "The Starbucks Digital Network was developed to provide customers instant access to a collection of hand-picked premium news, entertainment and lifestyle content along with free downloads, local insights and events from nearly 20 different content providers including iTunes, Nick Jr. Boost, Rodale, WSJ.com and Yahoo! It's all free and only available at Starbucks."

Users of the news section will get content from The New York Times, WSJ.com, and USA Today as well as Yahoo News and Yahoo Sports.

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2 user comments

121.10.2010 12:51

SomeBozo

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Great another way for more commercial marketing crap while you try to sit back and just enjoy a cup of coffee at starbucks.

222.5.2011 14:28

phobet

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Originally posted by SomeBozo:
Great another way for more commercial marketing crap while you try to sit back and just enjoy a cup of coffee at starbucks.

This may be a good place for BYOB - Bring Your Own Broadband...

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Starbucks, Yahoo team up for in-store digital content

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