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Nearly one-third of iPad owners have yet to download an app

Written by Andre Yoskowitz (Google+) @ 22 Oct 2010 18:13 User comments (5)

Nearly one-third of iPad owners have yet to download an app A new Nielsen study, dubbed "The Increasingly Connected Consumer: Connected Devices," has shown that nearly one-third of all iPad owners have yet to download an app for their device.
32 percent of iPad owners remain app-less despite a number of very popular apps being created specifically for the tablet.

63 percent of device owners have downloaded an app and paid for at least one while the other five percent have download apps, but only free ones.

The most popular paid apps were games at 62 percent, followed by books at 54 percent and music at 50 percent.

Nearly 100 percent of iPad owners regularly check the news, while 39 percent use it to read books. Another 33 percent use the device to watch movies or TV shows.

The survey was administered to 5000 "connected device owners" including iPad, Kindle, iPod Touch and other device owners.

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5 user comments

122.10.2010 18:19

No downloads from an official source, maybe. no downloads at all highly unlikely.


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222.10.2010 22:38

I have an explanation.

1. The iPad is jail broken and downloaded from Cydia.
2. Of the 8 million iPad sold, only 2/3 actually reached the enduser, many of the 1/3 remaining still sit on the shelves. Shops expected a huge demand, overstocked themselves with more ipads than were actually needed.
3. Apple has exaggerated it's sales.
4. All of the above.

323.10.2010 10:48
sam35662
Unverified new user

Considering that ipad users and exactly what you call tech savvy (even iphone users were recently found to be less techie than Android users) I am not surprised.

as for xiaoa's "ipad is so fantastic" comment, Oh yea the constand crashing when trying to multitask, and "I think the iPad is a game player" the lack of flash or a better alternative pretty much sums it up. Just want the next generation of ipad will include flash ... or the ipad will just go down .. just like the iphone is to Android.

423.10.2010 14:47

Most people only bough it to have the new big thing, personally I think it is very handy to browse the web and watch movies with the instant on from sleep and smooth transtitons.



54.11.2010 13:28

"The most popular paid apps were games at 62 percent, followed by books at 54 percent and music at 50 percent."


Am I missing something or does that value total more than 100%? :)

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