Although still unconfirmed, multiple sources are reporting today that search giant Google has acquired daily deal site Groupon after weeks of discussions.
The rumored price is $2.5 billion, in line with past estimates that said Groupon could command up to a $3 billion price tag.
Groupon is a giant in the daily deal world, and was valued at over $1 billion in April. Since then, traffic has continued to explode, with small business owners lining up to get on the site.
Yahoo was also rumored to have been interested in Groupon, offering as much as $4 billion for the site, but that bid was never confirmed, either.
If accurate, the purchase will be Google's largest this year, and their second largest ever, behind the purchase of DoubleClick in 2008 for $3.2 billion.
Groupon is a giant in the daily deal world, and was valued at over $1 billion in April. Since then, traffic has continued to explode, with small business owners lining up to get on the site.
Yahoo was also rumored to have been interested in Groupon, offering as much as $4 billion for the site, but that bid was never confirmed, either.
If accurate, the purchase will be Google's largest this year, and their second largest ever, behind the purchase of DoubleClick in 2008 for $3.2 billion.
