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Roku to sell millionth set-top by end of the year

Written by Andre Yoskowitz (Google+) @ 20 Dec 2010 18:02

Roku to sell millionth set-top by end of the year Roku, despite new competition from Apple, Google and others, seems to be striving in the set-top market, set to hit its millionth sale by the end of the year.
Revenue will surpass $50 million for 2010 and expects revenue to top $100 million in 2011.

Roku CEO Anthony Wood says a huge portion of its sales (25 percent) come from Amazon, which currently shows the $80 Roku XD at #9 on the best-selling gadgets list, followed by the $100 XDS player at #11.

Rivals, like the $100 Apple TV, are further down the list at #23, followed way further down by the Logitech Revue at #110 and the Boxee Box at #171.

At the same price as the Apple TV, the XDS offers more features, including 1080p output.

To stay relevant, Roku will "counter with broader retail distribution, more products via licensing deals (such as the new Netgear Roku device), and more channels, bringing more content to its devices," adds BI.

You can read our review of the original Roku set-top here: Review: The Roku Digital Video Player

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