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Apple starts App Store subscriptions service

Written by Andre Yoskowitz (Google+) @ 15 Feb 2011 21:13

Apple starts App Store subscriptions service Apple has announced the start of a subscription service which will be available to all publishers of content-based apps sold though the iOS App Store.
The service was first introduced with the release of "The Daily," a collaboration between News Corp and Apple available on the iPad.

Publishers can now sell subscriptions to publications weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly.

Apple takes its customary 30 percent from all app and content sales made through iTunes.

Says CEO Steve Jobs (via PR):

Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.


The App Store has 350,000 apps.

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