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Pandora has been sending personal info to 3rd party advertisers

Written by Andre Yoskowitz (Google+) @ 08 Apr 2011 23:23 User comments (5)

Pandora has been sending personal info to 3rd party advertisers It's official: Pandora has been sending your personal information to third-party advertising clients.
The news comes via security firm Veracode, who performed an analysis after the streaming music company revealed it had been subpoenaed by a federal grand jury to show off documents relating to its data collection practices on mobile devices.

Veracode (via Ars) says Pandora does, in fact, send your Android ID, date of birth, gender and GPS location to a number of ad companies.

The app integrates with Google.ads, AdMarvel, AdMob, comScore and Medialets.

Writes Veracode:

The analysis into the remaining libraries resulted in even more of the same. The SecureStudies library accesses the android_id and directly sends a hash of the data to [ link ] while the Medialets library accesses the device’s GPS location, bearing, altitude, android_id, connection status, network information, device brand, model, release revision, and current IP address.

[Y]our personal information is being transmitted to advertising agencies in mass quantities. In isolation some of this data is uninteresting, but when compiled into a single unifying picture, it can provide significant insight into a person's life... When all that is placed into a single basket, it’s pretty easy to determine who someone is, what they do for a living, who they associate with, and any number of other traits about them. I don’t know about you, but that feels a little Orwellian to me.

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5 user comments

18.4.2011 23:56

Well...duh.
How does everyone think they can afford to play music for free. Revenue has to come from somewhere, and personal info is worth a lot. I love Pandora...but this seriously is the number one reason to own an iPod or XM radio. Make a good mix, make it a playlist on your iPod then hit random and it's just as good as Pandora...only without the stupid ads they play on there now.



29.4.2011 1:37

pandora ..thats a nono ... no one has any business knowing where I am 24/7 sorry. Thats worth much more than free radio. I actually find that kinda creepy ..almost like you have a stalker.

IF they are logging that much info on you ..they should be paying you to use their streaming radio ...

THE END>

39.4.2011 14:08

Doh I've been listening to Pandora all day...Who cares anyway? lol


Just my $0.02,

dEwMe

416.4.2011 2:27

@dEwMe: Just wait until you get involved in a lawsuit or divorce one day. If you're underage it might even be legal to sell your whereabouts to your parents.

517.4.2011 12:52

Originally posted by jookycola:
Well...duh.
How does everyone think they can afford to play music for free. Revenue has to come from somewhere, and personal info is worth a lot. I love Pandora...but this seriously is the number one reason to own an iPod or XM radio. Make a good mix, make it a playlist on your iPod then hit random and it's just as good as Pandora...only without the stupid ads they play on there now.
I disagree...
Not that that is what I normally do. I do not listen to Pandora great deal. I mostly listen to play lists. I think Pandora is the one location that I can find new music that I like. It is smart enough to extrapolate from what you like to what you might like. It is often wrong but it is many times 'righter' than another engine like that I have used.

You are a true moron to use you real birth date!

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