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Is Apple planning a major product launch for this week?

Written by Andre Yoskowitz (Google+) @ 17 May 2011 11:12 User comments (4)

Is Apple planning a major product launch for this week? BGR made headlines yesterday claiming that a "solid Apple source" had told them that the company is planning a major product launch this week, in celebration of their 10th retail anniversary.
The site explains:

-There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.

-During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.

-There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.

-Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.

-Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.

-Employees have had to download gigabytes of data from Apple corporate labeled, “training” in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.

-Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.


There is tons of speculation about what the product launch could be, with some saying it will be the rumored iPhone "4S," and others believing it will be Apple's rumored HDTV.

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4 user comments

117.5.2011 13:44
DingDongDavis
Unverified new user

Can I be the first to say no one cares. All hype and no bite as usual Apple. Still the fanboys will go trade their still current devices for the new device that will boast a slightly clearer camera and better pixel display.

217.5.2011 22:24

i hope it's a huge discount on their old products also if they release a new one...

323.5.2011 15:53

Nothing happening then ?

424.5.2011 11:16

Originally posted by DingDongDavis:
Can I be the first to say no one cares. All hype and no bite as usual Apple. Still the fanboys will go trade their still current devices for the new device that will boast a slightly clearer camera and better pixel display.
brilliant response.. exactly what I thought as well.. a "new" device for the sheeple with more money than brains..



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