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E-reader ownership is exploding

Written by Andre Yoskowitz (Google+) @ 27 Jun 2011 17:34

E-reader ownership is exploding According to new figures from Pew Internet Research, e-reader ownership is moving at a blistering pace, outpacing tablets.
E-reader ownership among U.S. adults has jumped from 6 percent to 12 percent in the last six months, while tablets are now owned by 8 percent of U.S. adults, up from 7 percent six months ago.

The leading groups of e-reader ownership are, according to RWW: "Hispanic adults, adults younger than the age of 65, parents of children below the age of 18, college graduates and households with and income of at least $75,000."

Pew's survey was for the period started November 2010 and ended May 2011.

The growth can certainly be explained by the pricing difference between a tablet and an e-reader, with most tablets priced at or around $500 and e-readers priced down as low as $114 but with an average of $140.

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