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Nintendo's Iwata apologizes for sudden 3DS price cut

Written by James Delahunty (Google+) @ 03 Aug 2011 23:59 User comments (7)

Nintendo's Iwata apologizes for sudden 3DS price cut Nintendo boss apologizes to Japanese early adopters.
Nintendo's Japanese website is hosting a personal letter of apology from company President Satoru Iwata. In the letter, Iwata explains that hardware prices fall eventually in every case, but that the company acknowledges the Nintendo 3DS price cut's timing is unprecedented in the history of the gaming firm.

"We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticise this decision," the letter reads.

"If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system."

Nintendo's "Ambassador Programme" provides 3DS owners with 20 free downloads games from the Nintendo eShop. Nintendo dropped the price of its 3D handheld console following disappointing sales of the system. It also posted a drastic reduction in Nintendo's annual earnings forecast.

Iwata took responsiblity for the decline in performance and took a 50 percent pay cut. "Those customers who purchased the 3DS at the very beginning are extremely important to us," the letter reads.

"We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early."

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7 user comments

14.8.2011 0:32

While I wouldn't want one of these for half the current price, Nintendo does seem to be doing the right thing...assuming the 20 free games are any games you like and there are no time restrictions.



24.8.2011 1:18

"20 free downloads games" are the happy you makings to try.

34.8.2011 3:31

"We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early."

Yes, they could. Not everybody wants downloadable games, rather preffer cartridge games. The 20 downloadable games offer comes in the form of ten NES Virtual Console games, which will be available after September 1, and ten Game Boy Advance Virtual Console games, which will be available after. The point is that you can not choose freely which 20 games you want, rather stuck with what Nintendo choosed to give.

Among the titles included in the offer: Super Mario Bros., Donkey Kong Jr., Balloon Fight, Ice Climber, The Legend of Zelda NES, Yoshi’s Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid Fusion, WarioWare Inc.: Mega Microgame$, Mario vs. Donkey Kong, Super Mario Advance 4: Super Mario Bros. 3 and Kirby & the Amazing Mirror. Probally there games you already own or not interested in having to begin with.

Considering that the Nintendo 3DS got a US$80 price cut (from US$249 to US$169) they could instead offer Pilotwings Resort and The Legend of Zelda: Ocarina of Time 3D for free to those first 3DS owners, that way any early adopter will think "I paid US$249 for the Nintendo 3DS, but I got two 3DS cartridge games (no downloads) worth US$40 each, so I got my money back despise the US$169 price cut, no loss".

44.8.2011 13:18

Wow, a 50% pay cut? You won't see that in the US. Hard to be angry with that man.

But ematrix is right, the company could do more than offering 20 old games. Companies never seem willing to offer current generation games to compensate customers for anything.

54.8.2011 14:43

Originally posted by Notcow:
Wow, a 50% pay cut? You won't see that in the US. Hard to be angry with that man.

But ematrix is right, the company could do more than offering 20 old games. Companies never seem willing to offer current generation games to compensate customers for anything.

it was confirmed few weeks ago that it will cost 169.99 in the united states and 20 free games as well.

64.8.2011 15:24

Originally posted by xaznboitx:
Originally posted by Notcow:
Wow, a 50% pay cut? You won't see that in the US. Hard to be angry with that man.

But ematrix is right, the company could do more than offering 20 old games. Companies never seem willing to offer current generation games to compensate customers for anything.

it was confirmed few weeks ago that it will cost 169.99 in the united states and 20 free games as well.
What does that have to do with anything I said? I was referring to Iwata taking responsibility as well as the paycut.

75.8.2011 15:18

Please note that the 20 games are downloadable games (not to be confused with actual cartridge games) and only available for people who bought the 3DS before August 12, the day of price drop. So don't think everybody is entitled to the 20 games.
Personally, I think Nintendo should just drop the price around Holiday to avoid the negative feedback... I don't have a 3DS and not planning to get one, even with the reduced price. I'm contend with the DSi :)


Peace!

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