Amazon has embarked on a voyage to control the entire e-reader market.
The company has unveiled the Kindle Touch e-reader for $99, a full $40 cheaper than Barnes & Noble's popular Nook Simple.
If you want the 3G data version of it, the cost is $150.
Additionally, Amazon has set a new low price for e-readers with its latest E-ink Kindle, which is "small enough to fit in your back pocket" and will cost just $79.
The smaller device is "75 percent lighter" than current Kindles, says CEO Jeff Bezos.
Both are available today, although they have not shown up on Amazon just yet.
If you want the 3G data version of it, the cost is $150.
Additionally, Amazon has set a new low price for e-readers with its latest E-ink Kindle, which is "small enough to fit in your back pocket" and will cost just $79.
The smaller device is "75 percent lighter" than current Kindles, says CEO Jeff Bezos.
Both are available today, although they have not shown up on Amazon just yet.