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15 percent of Americans own e-readers, many more want

Written by Andre Yoskowitz (Google+) @ 08 Oct 2011 14:59

15 percent of Americans own e-readers, many more want According to the latest poll from Harris Interactive, 15 percent of Americans currently own an e-reader while at least another 15 percent want to purchase one in the near future (six months).
The ownership figure was just 8 percent last year.

Adds Regina A. Corso, director of the Harris Poll (via BizR):

Overall, two in five Americans (40%) read 11 or more books a year with one in five reading 21 or more books in a year (19%). But among those who have an e-reader, over one-third read 11-20 books a year (36%) and over one-quarter read 21 or more books in an average year (26%).


The research makes the obvious conclusion that e-readers are the future.

There will always be a place for books in hard cover or paperback. But, there must also be a place for reading devices as well. Readers are quickly catching on to this wave as have the booksellers. This is a huge transition time for publishing companies and how they adapt will determine who is still standing ten years from now.

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