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Tablet owners are more engaged during videos

Written by Andre Yoskowitz (Google+) @ 13 Nov 2011 21:35 User comments (3)

Tablet owners are more engaged during videos According to new data from video services provider Ooyala, tablet owners were more engaged while watching videos, compared to desktop or mobile users.
Video completion was also significantly higher, with rates 30 percent higher than desktop users.

For every minute viewed on a desktop, tablet owners watched 1 minute 17 seconds.

Tablets, mobile devices, and game consoles are becoming the preferred devices for medium and long-form videos, videos over 10 minutes long.

As expected, the iPad was the most popular tablet for viewing videos, accounting for 97.7 percent of all play time.

(Pic, source via Cnet)

Tags: ooyala tablets
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3 user comments

114.11.2011 6:46

Yeah, because tablets give the screen resolution/clarity/size comparable of a desktop screen with mobility of a mobile device.


:/

214.11.2011 6:56

and just how many desktops are there in the world compared to tablets?.. skewed statistics to make a low uptake device seem it's leading usage figures where in reality desktop users will generally be doing something else as well as browsing a few videos. I would rather read something than watch a video.. because I can put it down and pick it up again at my convenience.. this craze for "instructions" in video format shows the dumbing down of the world where people are not capable of reading instructions any more..
Entertainment content has the same differences.. people will use tablets on the move during enforced idle times so it's a big DUH!! that they finish watching something which a desktop user will possibly be bored with and walk away to do something more important. I can think of plenty of things I should be doing than staring at youtube or some drivel film or tv show when I'm at home, but on a train?.. different thing altogether.




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314.11.2011 8:29

It is actually just common sense...if you are watching a video on a tablet you have nothing else to do.



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