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Does Apple's Jony Ive have a 50-Inch iTV in his secret studio?

Written by Andre Yoskowitz (Google+) @ 05 Jan 2012 0:32 User comments (6)

Does Apple's Jony Ive have a 50-Inch iTV in his secret studio? According to a former Apple employee interviewed by Scott Martin, Ive, the Apple lead designer and close personal friend of recently deceased CEO Steve Jobs does indeed have a prototype of the much-rumored HDTV.
The anonymous employee used to work in the iTV group, and has intimate knowledge of the still unconfirmed device.

Apparently, the biggest issues Apple is having with the TV is negotiating content. The source says the company is having more than a few issues securing "first-tier TV network programs for an la carte iTunes TV service."

In regards to the size of the display, the employee says Apple is looking at a 42" screen, which is the sweet spot for most consumers nowadays. The display has seen the full range of rumors, from as small as 32" to as large as 55".

By far the most notable part of the interview is the is the notion that Apple will start a new streaming platform for HD channels, in which users can pick what they want instead of being forced to buy a bundle from a cable company with hundreds of channels they likely don't watch. This had been rumored by analysts last month, but confirmation (of sorts) is good to hear.

Apple is very unlikely to release the TV unless they have deals in place with all major content producers, as Apple tends to not launch a product unless the ecosystem is flawless. On the other hand, the major media companies are likely terrified to start an a la carte service for their channels, which would hurt their long-time partners, the cable companies.

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6 user comments

15.1.2012 5:40

this could be fun.

iTV is never going to happen as a name. ITV has been around as a TV station in the UK for 30 years!

i hear apple and google are going for the english premier league football rights (biggest sports league in the world) so that might be interesting but i have to admit apple products are usually overpriced shite


:: If you were a woman i'd sock you - Peter Griffin ::

25.1.2012 10:25

Originally posted by babelfish:
this could be fun.

iTV is never going to happen as a name. ITV has been around as a TV station in the UK for 30 years!

i hear apple and google are going for the english premier league football rights (biggest sports league in the world) so that might be interesting but i have to admit apple products are usually overpriced shite

I did not know that. Interesting. I'll still bet my bottom dollar that Apple tries to label it "Itv" anyway.


Still, a la carte channels would be sweet and exactly what the consumer wants.......precisely why I don't see the cable channels allowing this without a fight. They no doubt recognize the profit in selling 300 (280 useless to most) channels for 100/month rather than 2 bucks per channel when most only would opt for MAYBE 20 and being charged 40/month. I'm guessing that 5 dollars per channel will be the starting point. At which time people will only subscribe to a few as they'll want to save money.

35.1.2012 10:58

Originally posted by babelfish:
this could be fun.

iTV is never going to happen as a name. ITV has been around as a TV station in the UK for 30 years!

i hear apple and google are going for the english premier league football rights (biggest sports league in the world) so that might be interesting but i have to admit apple products are usually overpriced shite
LOL - I thought the same thing when I saw the name ITV and they have web services too like the ITV-Player. Apple should invest in the Horror business - iSCREAM could go down well in Hollywood?

Trin - Making Digital Waves

45.1.2012 11:33

Originally posted by TrinUK:
Originally posted by babelfish:
this could be fun.

iTV is never going to happen as a name. ITV has been around as a TV station in the UK for 30 years!

i hear apple and google are going for the english premier league football rights (biggest sports league in the world) so that might be interesting but i have to admit apple products are usually overpriced shite
LOL - I thought the same thing when I saw the name ITV and they have web services too like the ITV-Player. Apple should invest in the Horror business - iSCREAM could go down well in Hollywood?
iScream... thats what happens when you pay 650 for 70 worth of hardware :)

:: If you were a woman i'd sock you - Peter Griffin ::

56.1.2012 22:48

You're such a bunch of dumb-asses

69.1.2012 4:24

Originally posted by robertmro:
You're such a bunch of dumb-asses
said the Apple Employee.....


Trin - Making Digital Waves

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