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Warner boss mulls 'disc to digital' initiative

Written by James Delahunty (Google+) @ 02 Mar 2012 12:49 User comments (13)

Warner boss mulls 'disc to digital' initiative Scheme would let customers trade discs for digital copies.
Warner Home Entertainment Group President Kevin Tsujihara outlined the "disc to digital" scheme at a Morgan Stanley event in San Francisco. Basically, the initiative would see customers return discs they previously bought to stores in exchange for a digital copy on cloud storage.

Online retailers would also provide links to downloadable copies of disc contents. Tsujihara also talked about the possibility of having a digital copy of a movie automatically added to an online library when you play a purchased disc for the first time.

Such a scheme might make use of UltraViolet, an industry-backed standard cloud-based film library.

Movie studios are trying to come up with new initiatives in the digital space to lure customers away from piracy, and also from popular streaming services such as Netflix and Lovefilm. Such streaming services are used widely by consumers, but generate far less revenue for movie studios.

Tags: Warner
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13 user comments

12.3.2012 13:24

"Would let..."

I love it.

Hey, we'll be happy to take your physical "anythig" and replace it with electrons in the cloud, so you can unburden your puny mind of having to keep up with these silly outdated "discs".

I want to punch one of these people.

22.3.2012 13:28

Originally posted by SuckRaven:
"Would let..."

I love it.

Hey, we'll be happy to take your physical "anythig" and replace it with electrons in the cloud, so you can unburden your puny mind of having to keep up with these silly outdated "discs".

I want to punch one of these people.
i agree , but not to worry we will get our digital copies without their help or say so

32.3.2012 14:11

Sure we'll replace your old warn out crappy disc with a brand new shiny digital copy on THE CLOUD. We LOOOVE the cloud! HAAAAHHHHHH! Oh, wait we've removed that version and now you get to re-purchase your cloud copy each year. Oh, and that device you want to play your film on...UH, NO you can only play it on THESE approved devices since we don't like those other devices.

Yea, sounds like a GREAT plan to me!

42.3.2012 15:19

The there's the added costs involved,bandwidth ain't free unless you live in south korea


52.3.2012 16:12

Originally posted by SuckRaven:
"Would let..."

I love it.

Hey, we'll be happy to take your physical "anythig" and replace it with electrons in the cloud, so you can unburden your puny mind of having to keep up with these silly outdated "discs".

I want to punch one of these people.


In three words.. Fuck you Sony!

Sony, no bologna..
http://wewhoareabouttodie.com/2010/04/2...ial-circa-1980/

Jeff

Cars, Guitars & Radiation.

62.3.2012 17:01

All these company's offering us so much good stuff in cloud service they keep forgetting one very important thing BANDWIDTH CAPS!!!! we're already getting screwed over by our ISP's so no thanks to YOUR digital copy i like mine better. IF movies studios really want to get people to stop piracy make better movies stop making remakes and sequel's oh and get the movie theaters to lower the stinking price then people will be more inclined to go to the movies.

72.3.2012 19:35

Originally posted by Jeffrey_P:
Originally posted by SuckRaven:
"Would let..."

I love it.

Hey, we'll be happy to take your physical "anythig" and replace it with electrons in the cloud, so you can unburden your puny mind of having to keep up with these silly outdated "discs".

I want to punch one of these people.


In three words.. Fuck you Sony!

Sony, no bologna..
http://wewhoareabouttodie.com/2010/04/2...ial-circa-1980/

Jeff
Probably would have worked.

if it wasn't Warner Bros doing this and it was Sony instead.

82.3.2012 19:37

Originally posted by wspdl:
All these company's offering us so much good stuff in cloud service they keep forgetting one very important thing BANDWIDTH CAPS!!!! we're already getting screwed over by our ISP's so no thanks to YOUR digital copy i like mine better. IF movies studios really want to get people to stop piracy make better movies stop making remakes and sequel's oh and get the movie theaters to lower the stinking price then people will be more inclined to go to the movies.
Means nothing as too many people already download pirated versions.

Look at music.

In Australia the music companies now do ads to buy music from itunes now nothing about buying music from brick and mortar places.

92.3.2012 21:22

Originally posted by xtago:
Originally posted by Jeffrey_P:
Originally posted by SuckRaven:
"Would let..."

I love it.

Hey, we'll be happy to take your physical "anythig" and replace it with electrons in the cloud, so you can unburden your puny mind of having to keep up with these silly outdated "discs".

I want to punch one of these people.


In three words.. Fuck you Sony!

Sony, no bologna..
http://wewhoareabouttodie.com/2010/04/2...ial-circa-1980/

Jeff
Probably would have worked.

if it wasn't Warner Bros doing this and it was Sony instead.

I'm afraid that Sony did a 180 when they went from giving the thumbs-up for copying VHS tapes to no tolerance with digital content.. On one hand it makes sense since an analog copy of VHS looks like shit unless you could afford a 2x recorder. Digital you can make almost a 100% reproduction from the original.


Still, trying to stifle users from making digital copies is a huge waste of money hiring lawyers guns and money.

Now regret purchasing my Sony TASCAM 2488 24 track recorder for music.
I would love to stuff the machine up Sony's and Warner Brothers ass.

Jeff

Cars, Guitars & Radiation.

103.3.2012 0:22
CapnLovebone
Unverified new user

Mulls? This is their wet dream. Maybe while were at it we can bring in all of our printed books as well, and get a digitally "remastered" version.

113.3.2012 14:27

move away from privacy HAHAHA.... you can use software to rip movies then sell the real disc to someone...

124.3.2012 17:14

this is worse as well i hate ultraviolet it sucks and worse and much worse i would rather rip it myself to a arm free version and tell you to go to heck in a hand basket

136.3.2012 16:27

I wonder what Warner plans to do with all of those returned discs...

LOL!

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