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Target to dump Amazon's Kindle devices

Written by James Delahunty (Google+) @ 03 May 2012 19:52 User comments (1)

Target to dump Amazon's Kindle devices Target to further distance itself from Amazon.
The Internet e-commerce giant used to run Target's website for years until a legal battle forced that relationship to end last year. Target now views Amazon as a serious competitor (which has learned a lot about its business) and has been moving to distance itself from it.

"Target is phasing out Amazon- and Kindle-branded products in the spring of 2012," Target spokeswoman Molly Snyder wrote in an email to Reuters. "We will continue to offer our guests a full assortment of e-readers and supporting accessories."

Target does not see e-readers from other firms as a threat to its business, while Amazon's Kindle devices are heavily linked to its online retail business. Wal-Mart confirmed that it will continue to sell Amazon's Kindle products in its stores.

Apple products have been advertised more aggressively in Target stores recently.

Tags: Target Amazon
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1 user comment

14.5.2012 14:00

Rats....I was hoping they would be selling them cheap clearance style...


Just my $0.02,

dEwMe

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