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EA to prioritize its digital offerings

Written by Andre Yoskowitz (Google+) @ 08 May 2012 17:17

EA to prioritize its digital offerings Electronic Arts (EA) has promised to reduce its labor force, as well.
The gaming company will invest another $40 million this year towards its digital offerings in a strategy the company calls "The Plan."

"The Plan" was unveiled during the company's most recent quarterly earnings report. The restructuring will begin soon and is expected to be done by September 30th.

Added EA Vice President of Corporate Communications Jeff Brown: "The restructuring charge is related to our move to digital games and services. It impacts a relatively small number of EA's 9,000 employees. Most importantly, EA is hiring and we expect to finish the year with more employees, not fewer."

The struggling game maker, which purchase social gaming company PopCap Games last year for $1.3 billion, added that they do not expect a new title from the company until next quarter, a delay that may hurt their bottom line.

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