AfterDawn: Tech news

Apple to invest almost $1 billion in new Stores

Written by Andre Yoskowitz (Google+) @ 20 May 2012 13:58 User comments (4)

Apple to invest almost $1 billion in new Stores Apple has announced their plans to spend $900 million to open new retail locations across the world.
In 2012, the company will open 40 new retail shops. The new locations are headed to Germany, Spain, Australia, France, Canada, the UK and the U.S.

In the U.S., the first location will be in the City Creek Center mall in Salt Lake City. Allegedly, the mall offered Apple up to "five years of occupancy, rent-free" as incentive to open up ship there. The second location will be in Bakersfield, California.

9to5 has this to say of the international locations: "Apple has taken up the remainder of a 15-year lease (10 years remaining) for a new store in the Drake Circus Shopping Centre in Plymouth, U.K. Apple also has plans for a new retail location at Market Mall in Calgary, Alberta. It is smaller than the new U.K. store?and many others?at just 5,448 square-feet. However, Apple plans to move to a new space within the mall that will offer a curved 77-foot wide storefront and 7, 287 square-feet within a year of moving in. The store is expected to open sometime this year."

Finally, a massive store is set to open by the end of the summer in the Quatre Temps shopping center at La Dfense in France.

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4 user comments

121.5.2012 10:49

It isn't like they can't afford it. I suppose they're taking the "stack it high & watch it fly" saturation approach to sales again like they did in the mid 80s, then wash & repeat every 12-15 years thereafter.

It certainly doesn't play well to folks that work for them though. I.e., no longevity in the work place. No retirement plans with them that's for sure. Especially seeing as it takes an act of congress & a security clearance better than that for Air Force One to work for them. Yes, even the damned retail store (of course I'm taking a bit of artistic license for the trolls out there).

Kinda defeatist to be hired by these guys & then turn around (after becoming comfortable in this retail job) to be handed a pink slip after 10-15 years of service. What kind of business model is that?

This message has been edited since its posting. Latest edit was made on 21 May 2012 @ 10:53

221.5.2012 12:50

But in the mid 80's, at least in my little area of the US, they had resellers with silly rules: must keep all Apple inventory off to a certain part of the store, and to have all of Apple's offerings there. Remember Lisa?

A couple of months ago I went into the Apple store and what I found was a retail area where people can "play" with Apple items and compare different features. The retail staff was well versed from what I was able to overhear. From just a retail selling point I was impressed.

I think Apple has done a little more homework, not a lot mind you, on their latest stint of retail outlets and their business model.

321.5.2012 13:24

Originally posted by molsen:
But in the mid 80's, at least in my little area of the US, they had resellers with silly rules: must keep all Apple inventory off to a certain part of the store, and to have all of Apple's offerings there. Remember Lisa?

You were pretty lucky. I don't even remember having a retailer within a 2 hour drive of us. St. Louis was the closest place & I never got there, so I can't comment on the 'coming of age' computer store then.

As for 'Lisa'... Sorry. My Lisa & yours are going to be 2 different entities. Seeing as we couldn't really get the products, we didn't really get the propaganda to go with it. Not until much later into the 80s. By then Windows & the PC element had started making their move.

425.5.2012 9:34

Where are all the Microsoft stores that were promised?

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