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IDC: Apple controls the tablet market and it isn't even close

Written by Andre Yoskowitz (Google+) @ 04 Aug 2012 23:20 User comments (20)

IDC: Apple controls the tablet market and it isn't even close Apple shipped 17 million tablets in the Q2, crushing the competition, says IDC.
The company finished with a 68.2 percent market share, although Asus and Samsung saw significant jumps, as well.

Total shipments for the quarter reached 25 million, up from 18.7 million last quarter.

"Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year. The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets, especially education. While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference," added Tom Mainelli, research director of mobile connected devices at IDC.

Apple shipped 17 million iPad during the quarter, followed by Samsung at 2.4 million, Amazon at 1.25 million and Asus at 855,000.

Asus' figure is expected to sky rocket in the next quarter thanks to the launch of the Google Nexus 7 tablet.

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20 user comments

15.8.2012 0:56
il2117
Inactive

It really isn't because ipad is the best tablet though. I was on my ipad and I glanced up at another tablet on the subway. This other guy put away his ipad and went up to this guy and was like, that tablet looks awesome, what is it? Blackberry Playbook. Who would have thought? Honestly I like the texture on the back of the playbook, the clean corners, perfect size, and (at a quick glance) smooth UI.

25.8.2012 8:17

The thing Apple needs to do is get OSX on there tablets. An iPad is great but it's limited running on there iOS. That would make them worth the money since it could do pretty much anything. If I was Apple I would make it dual boot with iOS and OSX. I doubt they would do that because I am betting that as soon as they would, sales would plummet on all of there notebook lines.

35.8.2012 14:19

Who the f*k is the IDC & what kind of imbecilic statement is "Apple controls the tablet market and it isn't even close"? Unless this a practice in Romney-esque instant nullifying statements, the IDC is on the take for Apple...

From what it looks like everybody is doing pretty good. Especially Samsung & Asus! So NO, Apple isn't crushing anyone. They just seem to be holding the course. Which is more than can be expected from anyone.


45.8.2012 17:31

Originally posted by LordRuss:
Who the f*k is the IDC & what kind of imbecilic statement is "Apple controls the tablet market and it isn't even close"? Unless this a practice in Romney-esque instant nullifying statements, the IDC is on the take for Apple...

From what it looks like everybody is doing pretty good. Especially Samsung & Asus! So NO, Apple isn't crushing anyone. They just seem to be holding the course. Which is more than can be expected from anyone.

Just because you hate Apple doesn't mean everyone should be catering to that opinion (or that reasonable statements are evil because they don't agree with you).
This message has been edited since its posting. Latest edit was made on 05 Aug 2012 @ 22:20

55.8.2012 18:14

For those of you not drinking the "Apple Juice", here's an article with a little less bias...
http://www.techradar.com/news/mobile-co...rc=rss&attr=all

66.8.2012 4:34

i

Originally posted by xnonsuchx:
Originally posted by LordRuss:
Who the f*k is the IDC & what kind of imbecilic statement is "Apple controls the tablet market and it isn't even close"? Unless this a practice in Romney-esque instant nullifying statements, the IDC is on the take for Apple...

From what it looks like everybody is doing pretty good. Especially Samsung & Asus! So NO, Apple isn't crushing anyone. They just seem to be holding the course. Which is more than can be expected from anyone.

Just because you hate Apple doesn't mean everyone should be catering to that opinion (or that reasonable statements are evil because they don't agree with you).
I don't even think it has anything to do with hate or love towards crApple. Is just the common sense and obvious truth.

76.8.2012 12:53

Originally posted by imnomyth:
For those of you not drinking the "Apple Juice", here's an article with a little less bias...
http://www.techradar.com/news/mobile-co...rc=rss&attr=all


Man, that's a first. I've never been accused of being an Apple fanboy, ha. No bias in the article, as written. Apple seeing 80 percent growth on 17 million is infinitely more impressive than 100 percent growth on 1 million. Sorry, but that is truth.

86.8.2012 14:27

heres a question are the shipments the same size?????
can we have the sales figures of how many have sold and of how many have sold at retail price and how many have sold below retail price????


custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.

96.8.2012 14:44

Originally posted by cyprusrom:
Originally posted by xnonsuchx:

Just because you hate Apple doesn't mean everyone should be catering to that opinion (or that reasonable statements are evil because they don't agree with you).
I don't even think it has anything to do with hate or love towards crApple. Is just the common sense and obvious truth.
Thank you for your input cyprusrom & as always, xnonsuchx is constantly on the Hunt for "Russ' Red Swollen Colon" for something tangible rather than actually coming full circle & commenting back onto the target of the article.

He'd rather target an individual's ability to opine than to formulate a coherent, quantifiable sentence regarding the article all in lieu of putting me in my corner . So I redundantly alert him again to Rule #11 & monotonously inform him to either add to the discussion or squirm silently in his ineptitude.


Originally posted by DVDBack23:
Apple seeing 80 percent growth on 17 million is infinitely more impressive than 100 percent growth on 1 million. Sorry, but that is truth.
Might I add that statistics are a fickle game? Apple already has a lion's share of the market. So to say 84% growth of a traditional (we'll call it) 60% "over all" domination of the 'entire' tablet market, only sets them up for a proposed jump of 2.3% increase in the overall standing of said market. I.e., isn't it already easy to make your 80% off of a 17 mill ownership? I vote yes.

Not quite the stomping the IDC would have us to believe & easily fleeting. I.e., one natural disaster, war or another financial SNAFU & Apple takes a dump off that pedestal like everybody else.

I would add as Samsung themselves were at the EXACT same growth THIS quarter as Apple (84% - 118% OVERALL). Proposing that Samsung ended with indeed a much better standing than Apple. I.e., the smaller you are the harder you have to work to make a bigger splash. Not to mention, they're the ones making all the screens these days & they aren't playing well with Apple. Can you say price hike next quarter?

Samsung certainly doesn't have 'control' of anything per se', but they certainly have more bragging rights.
This message has been edited since its posting. Latest edit was made on 06 Aug 2012 @ 18:01

106.8.2012 14:53

Originally posted by xboxdvl2:
heres a question are the shipments the same size?????
can we have the sales figures of how many have sold and of how many have sold at retail price and how many have sold below retail price????
You know, that would be very interesting... I wouldn't mind seeing that, just to either prove/disprove some of my argument as well.

116.8.2012 16:57

Originally posted by LordRuss:
Originally posted by cyprusrom:
Originally posted by xnonsuchx:

Just because you hate Apple doesn't mean everyone should be catering to that opinion (or that reasonable statements are evil because they don't agree with you).
I don't even think it has anything to do with hate or love towards crApple. Is just the common sense and obvious truth.
Thank you for your input cyprusrom & as always, xnonsuchx is constantly on the Hunt for "Russ' Red Swollen Colon" for something tangible rather than actually coming full circle & commenting back onto the target of the article.

He'd rather target an individual's ability to opine than to formulate a coherent, quantifiable sentence regarding the article all in lieu of putting me in my corner . So I redundantly alert him again to Rule #11 & monotonously inform him to either add to the discussion or squirm silently in his ineptitude.

That's rich! As though you've shown much capability "to formulate a coherent, quantifiable sentence"???

"I hate Apple and anything that doesn't support that must be a lie or from someone who's stupid" is the gist of most of your arguments and you feel the need to re-express that on just about every Apple-related article here.

Maybe "controls" is the wrong word for this article, but I've often heard the word used in place of "dominates" w/o it being some inherently heavily biased thing.

And for what it's worth, I'm a PC guy and I don't carry an iPhone around or own any tablet device.

126.8.2012 18:13

Originally posted by xnonsuchx:
That's rich! As though you've shown much capability "to formulate a coherent, quantifiable sentence"???

"I hate Apple and anything that doesn't support that must be a lie or from someone who's stupid" is the gist of most of your arguments and you feel the need to re-express that on just about every Apple-related article here.

Maybe "controls" is the wrong word for this article, but I've often heard the word used in place of "dominates" w/o it being some inherently heavily biased thing.

And for what it's worth, I'm a PC guy and I don't carry an iPhone around or own any tablet device.
Out of the mouths of babes... And we still return to childish, tit for tat, flame wars.

If you have to repeat, or use my tactics, you have already lost. Using semantics in an attempt to win the king pissant crown of Right Mountain is low even for you. We 'have' been through this before.

Follow the rules as I have described, oh so tiresomely, time & time before or feel the wrath that will have the both of us exiled from the hallowed halls of this fine forum, for you ADD NOTHING.

If you're attempt to be topical, but woeful play with semantics, between control & domination was supposed to mean anything...? You were obviously lost on my subject at hand & bent on seeing me wallow in some kind of pitiful fact faux pa.

I would be a moron to state that anyone other than Apple had 'control' of the market. While you may have a new found fascination with the thesaurus, you had best serve your time getting to re-aquatint yourself with the dictionary again.

Domination, is a term meant to deal with IMMEDIACY. Like the here & now. NOT something Apple is commanding a the IDC would have us to believe. Samsung & Asus are seeming to 'sway' a bit (but not congruently) into the definition of domination. Thus, I deem you, once and again, wrong.

Control, seems to be a bit more fitting. And, my Apple addressing fanboy, I have in my round about way, already stated that they are still indeed in control of the market. But at what "I" consider to be a fragile one. Which is opinion that leaves you outside & of little of my concern.

136.8.2012 23:12

heres a thought which might explain why apple has higher shipments. They are marketting the ipad at schools and kids as young as 4 as a device to help them learn to read and write. 1 school gets the ipad every school wants them so they can keep up with the jones's. The government is buying them in bulk at way below retail cost and sending them to schools.

Btw i didnt have an ipad to teach me how to read and write i had family that taught me and look how shocking my typing is.


custom built gaming pc from early 2010,ps2 with 15 games all original,ps3 500gbs with 5 games all original,yamaha amp and 5.1channel surround sound speakers,46inch sony lcd smart tv.

146.8.2012 23:57

Originally posted by LordRuss:
Originally posted by xnonsuchx:
That's rich! As though you've shown much capability "to formulate a coherent, quantifiable sentence"???

"I hate Apple and anything that doesn't support that must be a lie or from someone who's stupid" is the gist of most of your arguments and you feel the need to re-express that on just about every Apple-related article here.

Maybe "controls" is the wrong word for this article, but I've often heard the word used in place of "dominates" w/o it being some inherently heavily biased thing.

And for what it's worth, I'm a PC guy and I don't carry an iPhone around or own any tablet device.
Out of the mouths of babes... And we still return to childish, tit for tat, flame wars.

If you have to repeat, or use my tactics, you have already lost. Using semantics in an attempt to win the king pissant crown of Right Mountain is low even for you. We 'have' been through this before.

Follow the rules as I have described, oh so tiresomely, time & time before or feel the wrath that will have the both of us exiled from the hallowed halls of this fine forum, for you ADD NOTHING.

If you're attempt to be topical, but woeful play with semantics, between control & domination was supposed to mean anything...? You were obviously lost on my subject at hand & bent on seeing me wallow in some kind of pitiful fact faux pa.

I would be a moron to state that anyone other than Apple had 'control' of the market. While you may have a new found fascination with the thesaurus, you had best serve your time getting to re-aquatint yourself with the dictionary again.

Domination, is a term meant to deal with IMMEDIACY. Like the here & now. NOT something Apple is commanding a the IDC would have us to believe. Samsung & Asus are seeming to 'sway' a bit (but not congruently) into the definition of domination. Thus, I deem you, once and again, wrong.

Control, seems to be a bit more fitting. And, my Apple addressing fanboy, I have in my round about way, already stated that they are still indeed in control of the market. But at what "I" consider to be a fragile one. Which is opinion that leaves you outside & of little of my concern.

Your arguments are worthy of a ridiculous conspiracy theorist. :-)

157.8.2012 17:25

Looking at the numbers, the article and title are spot on. Apple is dominating the market and it's not even close. Numbers don't lie. It's okay for people to hate Apple if they want but give credit where credit is due.

80% growth on 9 million is infinitely more impressive than 110% growth on 1 million.

168.8.2012 1:16

Wasn't apple dominating the smartphone about 2 years ago? Slowly but surely, things will change



178.8.2012 12:16

Originally posted by xnonsuchx:
Your arguments are worthy of a ridiculous conspiracy theorist. :-)
Aah man! I didn't want it to go to the "C" word!


Originally posted by ZeusAV:
Looking at the numbers, the article and title are spot on. Apple is dominating the market and it's not even close. Numbers don't lie. It's okay for people to hate Apple if they want but give credit where credit is due.

80% growth on 9 million is infinitely more impressive than 110% growth on 1 million.
And if you'll look at the whole scheme of things (and my entire comments) dominating might not be the proper word for it. Those leaps & bounds that 'dominate' tend to incur aren't following Apple like they used to. I.e., Apple's "overall" picture is slowing down.

So yes, playing the math game, you do get more money off 80% from 9 mill than you do from 110% off 1 mill. Cute slight of hand, but nasty cheap parlor stunt. That's like throwing a screeching cat onto the set & turning the sound up all the way of cheap ass horror movie in lieu of actually building tension.

You are someone who has never been in sales, so to see an effort of this kind is probably lost. But growth means selling more than replacing your stock. So that 84% of Apple that got sold? That means that 16% of their stock is still waiting to be sold BEFORE they actually break even & start making money. That's how this works.

Samsung is already 10% ahead. So for all intents & purposes, they're in the black already.

Now, it's not all hate. Apple will make theirs, but just like i1der said, Apple had the smartphone market 2 years ago. And while they may have a big share, it isn't what it used to be. Therefore, I stand by my statements.

1810.8.2012 4:07

Boy Apple really caught the industry with their pants down.

1910.8.2012 14:29

Originally posted by robertmro:
Boy Apple really caught the industry with their pants down.
Yawn... fart... roll over... scratch...

2011.8.2012 1:40

Who says the uS economy is in recession ? If so where did those 17 million ( i would guess 20 % are from within US) get the money to throw away in an overpriced device ?

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