eBay shows off new logo

Written by Andre Yoskowitz @ 13 Sep 2012 10:12 User comments (7)

eBay has updated their logo, moving away from the the look they've had since inception.

The new design will "retain bits of the brand's history while reflecting its position as a modern, reliable marketplace that offers a variety of buying/selling experiences."

In the new logo, the letters are more streamlined while keeping the same rainbow design as its original logo.

Adds Ebay president Devin Wenig: The new logo reflects eBay's place as "a global online marketplace that offers a cleaner, more contemporary and consistent experience."

eBay's branding firm, Lippincott noted: "We wanted to reflect the right amount of change in Ebay's new logo. We leveraged the iconic color arrangement and approachable form to reflect Ebay's heritage, and evolved it with a brighter blue and darker yellow and a streamlined arrangement to create more visual harmony." Overall, "The design is inspired by today's vibrant marketplace and sleeker experiences."

The new logo goes live next month.

Tags: eBay auction Logo branding

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7 user comments

114.9.2012 07:50

robertmro

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Member

Big change.

214.9.2012 10:23

ttwii

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Newbie

bet this "massive" change cost millions when a 5 year old could have got it in 5 minutes

314.9.2012 11:44

lfcrule

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Newbie

It's ok though - if it did cost millions ebay will get it back from the massive seller fees they charge now !

414.9.2012 12:53

ZippyDSM

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AfterDawn Addict

Er why? Wish I had their drugs.....

514.9.2012 13:24

Mr-Movies

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Senior Member

They changed fonts, WOW, big change they really gambled with the new change.

This must be the P.C. solution that change is good no matter if you change for the better, worst, or better yet nothing changed as a result of the change.

615.9.2012 07:08

DADEO1

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Member

WOW, I can't wait until they switch the colors of the letters around.

716.9.2012 12:43

LordRuss

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Senior Member

Microsoft did it, so why not eBay? Is this supposed to get us to shop there more?

It's like your boss trying to give you a title rather than a raise. Sounds great, but doesn't do shit for your bottom line.

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eBay shows off new logo

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