eBay has updated their logo, moving away from the the look they've had since inception.
The new design will "retain bits of the brand's history while reflecting its position as a modern, reliable marketplace that offers a variety of buying/selling experiences."
In the new logo, the letters are more streamlined while keeping the same rainbow design as its original logo.
Adds Ebay president Devin Wenig: The new logo reflects eBay's place as "a global online marketplace that offers a cleaner, more contemporary and consistent experience."
eBay's branding firm, Lippincott noted: "We wanted to reflect the right amount of change in Ebay's new logo. We leveraged the iconic color arrangement and approachable form to reflect Ebay's heritage, and evolved it with a brighter blue and darker yellow and a streamlined arrangement to create more visual harmony." Overall, "The design is inspired by today's vibrant marketplace and sleeker experiences."
The new logo goes live next month.
In the new logo, the letters are more streamlined while keeping the same rainbow design as its original logo.
Adds Ebay president Devin Wenig: The new logo reflects eBay's place as "a global online marketplace that offers a cleaner, more contemporary and consistent experience."
eBay's branding firm, Lippincott noted: "We wanted to reflect the right amount of change in Ebay's new logo. We leveraged the iconic color arrangement and approachable form to reflect Ebay's heritage, and evolved it with a brighter blue and darker yellow and a streamlined arrangement to create more visual harmony." Overall, "The design is inspired by today's vibrant marketplace and sleeker experiences."
The new logo goes live next month.
