During a recent interview, Amazon CEO Jeff Bezos admitted that the company does not make any money on its new Kindle Paperwhite or Kindle Fire HD hardware, selling the lineup at cost, give or take a few pennies.
Amazon does not have the same strategy instead choosing to get the devices into as many hands as possible so consumers can purchase more online content from Amazon's extensive ecosystem.
The company offers shopping, music, movies, apps, and books.
"What we find is that when people buy a Kindle they read four times as much as they did before they bought the Kindle," added Bezos. "But they don't stop buying paper books. Kindle owners read four times as much, but they continue to buy both types of books."







