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Halo 4 is Microsoft's most expensive game

Written by James Delahunty @ 26 Oct 2012 3:18 User comments (3)

Halo 4 bleeds cash from Microsoft.

Microsoft Studios head Phil Spencer revealed to Polygon that its forthcoming Holiday season blockbuster, Halo 4, is also the company's most expensive entertainment product. "Nothing's even close," he commented.

Halo 4 is the first "new" title in the franchise to be developed by 343 Industries, after Bungie opted to go independent. 343 had released the Halo: Combat Evolved Anniversary remake last year.

Halo: Reach was reportedly Microsoft's largest ever marketing expense to promote a game. It had spent $6.5 million on promotion alone for Halo 3 too.

Halo 4 is extremely important to Microsoft's games business during the upcoming holiday season to drive sales of its Xbox products and fight off the competition.

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3 user comments

127.10.2012 00:56

wolfniggr

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It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3.

227.10.2012 15:01

Eisherz

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Originally posted by wolfniggr:
It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3.

It's definitely worth every dime I didn't spend on it so far (and yes, even though I played the leaked version on one box I still preordered the game, but I haven't paid for that yet).

328.10.2012 03:32

xboxdvl2

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Originally posted by Eisherz:

Originally posted by wolfniggr:
It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3.
It's definitely worth every dime I didn't spend on it so far (and yes, even though I played the leaked version on one box I still preordered the game, but I haven't paid for that yet).

i was under the impression games like call of duty and battlefield kill halo 4 in terms of graphics and game sales.

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Halo 4 is Microsoft's most expensive game

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