Halo 4 is Microsoft's most expensive game

Written by James Delahunty @ 26 Oct 2012 15:18 User comments (3)

Halo 4 bleeds cash from Microsoft.

Microsoft Studios head Phil Spencer revealed to Polygon that its forthcoming Holiday season blockbuster, Halo 4, is also the company's most expensive entertainment product. "Nothing's even close," he commented.

Halo 4 is the first "new" title in the franchise to be developed by 343 Industries, after Bungie opted to go independent. 343 had released the Halo: Combat Evolved Anniversary remake last year.

Halo: Reach was reportedly Microsoft's largest ever marketing expense to promote a game. It had spent $6.5 million on promotion alone for Halo 3 too.

Halo 4 is extremely important to Microsoft's games business during the upcoming holiday season to drive sales of its Xbox products and fight off the competition.

Topics Consoles

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3 user comments

127.10.2012 0:56

wolfniggr

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It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3.

227.10.2012 15:01

Eisherz

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Originally posted by wolfniggr:
It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3.

It's definitely worth every dime I didn't spend on it so far (and yes, even though I played the leaked version on one box I still preordered the game, but I haven't paid for that yet).

Xbox 360: Slim untouched with a faked 320 GB harddrive for XBL, phat with LT 3.0, played Halo early, so going on live would be an instand ban, also with a faked 320 GB harddrive
PS3: Recently updated to PS3 slim 160 GB (60 GB phat still working)
PSVita: hardly ever play it
GameCube: DOL-001 model put in a DOL-101 case. Otherwise unmodified. With gameboy player. Trying to get a Wavebird controller.

328.10.2012 3:32

xboxdvl2

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Originally posted by Eisherz:

Originally posted by wolfniggr:
It better be fucking good for their sake. This could really screw M$ and end 343 if it's a flop. I hope it's as fun as what I played at E3.
It's definitely worth every dime I didn't spend on it so far (and yes, even though I played the leaked version on one box I still preordered the game, but I haven't paid for that yet).

i was under the impression games like call of duty and battlefield kill halo 4 in terms of graphics and game sales.

i have the big screen tv,a ps3 and 5.1 channel surround sound.car still runs smooth and computer still works but its a bit outdated.

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