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Microsoft CEO clears up report of Surface sales having been 'modest'

Written by Andre Yoskowitz (Google+) @ 12 Nov 2012 15:14 User comments (1)

Microsoft CEO clears up report of Surface sales having been 'modest' UPDATE: Microsoft has responded, and it appears the original quote was taken out of context:
"When asked about Surface, Steve's use of the term "modest" was in relation to the company's approach in ramping up supply and distribution of Surface with Windows RT, which has only been available via our online store and certain Microsoft retail stores in the U.S. While our approach has been modest, Steve notes the reception to the device has been "fantastic" which is why he also stated that "soon, it will be available in more countries and in more stores."

Original story:

While the company has not disclosed any sales figures, it appears Microsoft Surface RT sales have just been "modest."

In October, when Microsoft began pre-orders of the device, they quickly sold out, leading many to believe that the company had a hit on their hands. Since launch, however, there have been no supply constraints and no delays on shipping.

CEO Steve Ballmer, during an interview with a French newspaper, claimed the sales were just "modest" and instead decided to hype next year's Windows 8 Pro Surface tablets.

The exec said the new tablets would be "unique" and "equipped with a new Intel processor with a higher screen resolution." The Windows 8 Pro tablets will have access to all legacy Windows apps, as well as new Modern apps built for touch screens specifically.

Check our review here: Review: Microsoft Surface with Windows RT

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1 user comment

116.11.2012 15:51

Who would pay that kind of $ for such a device? Isn't the trend going toward cheaper devices? The Kindle Fire, nook, & Nexus 7 all around $200 are all selling like crazy.
The surface got really bad reviews.


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